Consumer Insights Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement both quantitative and qualitative consumer research studies, including surveys, focus groups, interviews, and ethnographic research.

• Take ownership of and enhance the consumer segmentation framework to pinpoint high-value audiences and customize messaging, creative content, and channel strategies.

• Utilize shopper insights related to upcoming retail launches to guide messaging, in-store activations, and omnichannel content strategies.

• Keep track of cultural trends, competitor activities, and changes in the wellness, coffee, and functional beverage sectors.

• Collaborate with the Data team to use advanced analytics and predictive modeling to foresee emerging consumer behaviors.

• Convert consumer data into actionable insights and strategic recommendations for product, marketing, and sales teams.

• Oversee and collaborate with external research vendors and agencies.

• Examine market trends, customer segmentation, and competitive intelligence to influence brand and product strategy.

• Present findings and insights to cross-functional teams and senior leadership.

• Work alongside data analytics and product teams to align insights with broader business objectives.

• Create dashboards, reports, and presentations to effectively communicate insights throughout the organization.

• Track brand health and customer satisfaction metrics such as NPS and CSAT.

⛳️ Requirements

• Bachelor's degree in Marketing, Psychology, Business, Statistics, or a related discipline (Master’s degree preferred).

• Over 5 years of experience in consumer insights, market research, or similar roles.

• Strong expertise in both qualitative and quantitative research methodologies.

• Proficient in tools like SPSS, Qualtrics, Tableau, Excel, or comparable software.

• Exceptional communication, storytelling, and presentation abilities.

• Capability to manage multiple projects concurrently and work across various functions.

• Experience with brand tracking, segmentation, and shopper journey analysis is advantageous.

• Solid foundation in quantitative and qualitative research, including surveys, segmentation, focus groups, and ethnographic studies.

• Skilled at designing and analyzing research to reveal actionable consumer insights.

• Ability to translate complex data into clear, strategic recommendations.

• Proficient in Excel and knowledgeable of tools such as SPSS, SAS, R, and Python.

• Strong data storytelling and visualization skills using Tableau, Power BI, or similar tools.

• Comprehensive understanding of marketing strategy, brand positioning, and consumer behavior.

• Excellent communicator with experience presenting to cross-functional teams and executives.

• Proven track record of managing multiple projects, timelines, and third-party research vendors.

• Familiarity with survey tools (e.g., Qualtrics, SurveyMonkey) and CRM/analytics platforms (e.g., Salesforce, Google Analytics).

• Highly analytical, detail-oriented, and proactive—thrives in fast-paced, data-driven environments.

🏝️ Benefits

• [List of benefits to be added here]