Senior Manager, Social & Integrated Campaigns

This is a fully remote position, open to applicants in United States, +6 more locations.

📋 Description

• Create and execute distinctive, platform-native campaigns across organic social media, influencer partnerships, and CTV.

• Lead the creative brainstorming process for integrated campaigns that encompass organic social, influencer marketing, and CTV.

• Convert brand goals, audience insights, social trends, and cultural moments into unique creative platforms and campaign concepts.

• Develop campaign narratives, creative territories, scripts, storyboards, treatments, shot lists, and additional materials.

• Tailor ideas for various platforms, formats, audiences, and stages of the customer journey.

• Collaborate with social leads, influencer marketers, producers, account teams, designers, editors, and external production partners.

• Provide creative direction and feedback throughout the entire process from concept to production and post-production.

• Ensure that creative output is tailored to each platform while remaining cohesive across the overall campaign.

• Identify opportunities to engage creators as talent, storytellers, and creative collaborators.

• Present and advocate for creative proposals to internal stakeholders and clients.

• Balance creative aspirations with budget constraints, timelines, production realities, brand guidelines, and platform requirements.

• Keep track of emerging formats, creator behaviors, platform trends, and shifts in audience content consumption.

• Utilize performance insights and audience feedback to enhance future creative recommendations.

• Share inspiration, establish best practices, and encourage teams to further develop their ideas.

⛳️ Requirements

• Over 7 years of experience in creative strategy, content strategy, copywriting, art direction, or integrated campaign development.

• A portfolio showcasing strong campaign ideas and storytelling across social media, influencer marketing, digital video, and/or CTV.

• Proven experience in guiding work from initial insights and concepts through production to final delivery.

• Excellent scriptwriting, storytelling, presentation, and visual communication skills.

• Experience in creating storyboards, treatments, creative decks, or other materials that effectively convey an idea.

• In-depth knowledge of social platforms, creator culture, and platform-native content.

• Ability to formulate ideas that are both creatively ambitious and feasible for execution.

• Strong creative judgment and capacity to provide clear, constructive feedback across various disciplines.

• Confidence in presenting creative work and explaining the strategic rationale behind it.

• Experience collaborating across creative, strategy, account, influencer, social, and production teams.

• Capability to manage multiple campaigns and adapt effectively within fast-paced timelines.

• Preferred: experience with retail, consumer, lifestyle, food and beverage, beauty, or CPG brands.

• Preferred: familiarity with retail campaign rhythms, including seasonal events, product launches, promotional periods, and high-volume content requirements.

• Preferred: experience in developing creator-led campaigns and working directly with influencers or talent.

• Preferred: experience in concepting and scripting for CTV, streaming, YouTube, or other long-form and premium video formats.

• Preferred: agency or in-house brand experience working across multiple channels and stakeholders.

🏝️ Benefits

• Permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

• Co-op team members, independent contractors, and freelancers are not eligible for company benefits.