Consumer Insights Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Advocate for a consumer-centric approach within the marketing team and the larger organization.

• Guide team members in utilizing insights for strategic decision-making.

• Manage partnerships across various functions and agencies.

• Integrate consumer insights into briefs, business cases, and sales documentation.

• Provide guidance to stakeholders on insight-driven trade-offs.

• Design and implement research initiatives, including concept evaluations, creative assessments, and sensory analyses.

• Cultivate specialized knowledge in diverse research methodologies.

• Oversee vendor partnerships and manage projects from design through to reporting.

• Convert research findings into straightforward, actionable recommendations.

• Lead internal reporting and presentations that monitor brand KPIs, such as household penetration, brand awareness, and campaign effectiveness.

• Identify trends and their implications for senior leadership.

• Enhance OLIPOP’s understanding of consumers, research tools, and insight capabilities.

• Keep abreast of industry trends, cultural movements, and evolving consumer behaviors.

• Transform trends and behaviors into strategic recommendations that will influence brand strategy and innovation.

• Report directly to the Director of Consumer Insights.

⛳️ Requirements

• Over 8 years of experience in consumer insights, market research, or similar fields.

• Proven expertise in a specific research domain.

• Experience in consumer packaged goods (CPG) is preferred; background in beverages is a plus.

• Advanced understanding of both qualitative and quantitative research methodologies.

• Experience in implementing new research techniques.

• Excellent organizational and project management capabilities.

• Strong analytical abilities.

• Proficient in writing and designing surveys to address business inquiries.

• Capability to advise others on research design.

• Strategic thinker who connects consumer insights with business outcomes.

• Skillful in marketing mix modeling and DIY research tools.

• Familiarity with syndicated tools such as Nielsen, SPINS, or Numerator is preferred.

• Proven history of independently managing high-priority projects and mentoring or advising others.

🏝️ Benefits

• Performance bonus.

• Opportunity for fully remote work.

• In-person offsite events.

• Reasonable accommodations available during the application process and throughout employment.