Consumer GTM Lead

This is a fully remote position, open to applicants in Alabama, +36 more states.

📋 Description

• Take charge of the NordicTrack North America consumer business across both retail and direct-to-consumer (DTC) channels.

• Collaborate with Sales to enhance traffic, conversion rates, average order value, revenue, and retention metrics.

• Develop and implement comprehensive go-to-market strategies that span the entire funnel, from demand generation to revenue closure and retention.

• Integrate brand, media, retail, merchandising, creative aspects, website, and promotional choices into a unified conversion strategy.

• Manage audience targeting, demand generation, positioning, merchandising, pricing, promotions, acquisition, retention, and channel strategies.

• Detect barriers to conversion and retention, uncovering root causes through performance data analysis.

• Keep an eye on competitive, cultural, and consumer trends to assess their strategic significance.

• Create assets for communication, product storytelling, merchandising, website, promotions, and lifecycle management.

• Establish go-to-market timelines, define channel roles, determine asset requirements, and set success metrics.

• Assess creative and website performance, acting as the strategic owner of commercial quality.

• Partner with Media, Finance, Social, Influencer, Analytics, and Sales teams to discuss performance, economics, and execution.

• Set and track metrics for traffic, conversion, average order value, retention, and contribution margins, translating results into strategic adjustments.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related field.

• 5–7 years of experience in consumer go-to-market, retail, direct-to-consumer, e-commerce, or growth roles involving physical products.

• Experience managing conversion, retention, or full-funnel performance in retail and/or DTC channels.

• Proven ability to make decisions with limited information and swiftly advance projects.

• Strong judgment in brand and performance contexts, with experience in shaping pricing and promotional strategies.

• Solid understanding of performance marketing fundamentals, funnel economics, margins, and ROI considerations.

• Experience working with both established brands and in fast-paced, resource-limited environments.

• Keen intuition for social-first creative and cultural relevance.

• Exceptional written and verbal communication skills, characterized by clarity and conciseness.

• Demonstrated history of linking brand, creative, and merchandising decisions directly to revenue and margin results.

• High ownership mindset and readiness to contribute wherever necessary to achieve results.

• Must be authorized to work in the United States without sponsorship.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Flexible work arrangements and opportunities for remote work.

• Professional development and training opportunities.

• Employee discounts on products and services.