Consumer Growth Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Carry out analytical and operational tasks that ensure the Growth team’s projects progress efficiently and with high quality.

• Assist a Growth Manager with a portfolio of 4 to 5 ongoing projects.

• Extract and verify data, create target audiences, coordinate go-to-market initiatives, and provide weekly performance reports.

• Enhance testing speed by managing data extraction, audience creation, and GTM coordination.

• Oversee audience segmentation and maintain test-group differentiation across multiple projects.

• Produce weekly performance updates for each active project.

• Organize GTM efforts across Growth, Branding, and Product for at least three concurrent projects.

• Familiarize yourself with Braze canvas structures and naming conventions to independently launch campaigns when Marketing Operations is unavailable.

• Evaluate campaign and incentive ROI, incrementality, control groups, GMV, and revenue results.

• Provide recommendations on whether to scale, modify, or discontinue initiatives based on segment-level ROI and testing outcomes.

⛳️ Requirements

• Executes tasks promptly and accurately, completing requests from start to finish without needing detailed guidance.

• Regularly adheres to checklists and standard operating procedures.

• Possesses intermediate SQL skills for extracting and validating data from the warehouse.

• Comfortable working in Databricks or a similar data environment.

• Capable of interpreting dashboards and campaign performance metrics.

• Experienced in conducting ROI analysis, including cost per incremental user, payback, and returns by segment.

• Familiar with CRM campaign structures and launches using Braze or an equivalent tool.

• Understands segments, audiences, and fundamental channel logic.

• Has experience in managing CRM campaigns from start to finish: briefing, audience selection, quality assurance, sending, and reporting.

• Knowledgeable about lifecycle strategies encompassing onboarding, activation, retention, and reactivation.

• Able to oversee 4 to 5 simultaneous projects while identifying potential risks early.

• Communicates status proactively and coordinates across functions.

• Capable of aligning Brand, Operations, Product, and other business unit teams.

• Makes data-informed recommendations for subsequent steps.

• AI-L2 Practitioner level or higher on Addi's AI Fluency Ladder.

• Runs at least one recurring weekly AI workflow, connects multi-step prompts, and verifies outputs.

• Utilizes AI tools like Claude, ChatGPT, or similar on a daily basis.

• Understands concepts like incrementality, control groups, test outcomes, GMV, revenue, and segment-level ROI.

🏝️ Benefits

• AI Notetaker for interview recording/transcription to assist during interviews.

• Option to opt-out of interview recording without affecting candidacy.

• Receive feedback regardless of the hiring decision.

• Chance to work at a prominent financial platform with a mission-driven culture.

• Gain exposure to top-tier investors and a rapidly growing fintech company.