CMO – Mental Health

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop a comprehensive acquisition strategy for the mental health portfolio and existing MVPs.

• Experiment with organic, paid, content, referral, influencer/UGC, and partnership channels to pinpoint efficient and repeatable acquisition methods.

• Manage ASO comprehensively across the portfolio of applications.

• Lead SEO strategy and content development as a sustainable organic growth engine.

• Establish paid user acquisition campaigns through Meta, Google UAC, TikTok, and Apple Search Ads, targeting CAC/LTV/ROAS goals.

• Propel social media-driven acquisition efforts on platforms like Instagram, TikTok, YouTube, and Reddit.

• Collaborate with product teams to create viral and referral loops.

• Implement privacy-compliant measurement strategies utilizing AppsFlyer/Adjust, SKAdNetwork, and server-side events.

• Conduct user interviews, analyze retention curves, and perform cohort analysis to determine product-market fit.

• Take ownership of positioning and messaging via live testing.

• Work alongside product teams on retention strategies, paywalls, pricing, and trial mechanics.

• Oversee the complete funnel from installation and activation through trial and subscription.

• Execute lifecycle marketing initiatives, including onboarding, push/email/CRM, and win-back strategies.

• Design and implement go-to-market strategies for a variety of digital self-help and guiding applications, mental health diagnostics, teletherapy, wellness e-commerce, and media products.

• Formulate a cohesive brand narrative throughout the ecosystem.

• Lead synchronized rollouts across diverse markets and regulatory landscapes.

⛳️ Requirements

• 7+ years of experience in full-stack marketing, emphasizing acquisition, SEO, SMM, ASO, and growth hacking for early-stage B2C digital products.

• Demonstrated success in discovering and scaling acquisition channels from the ground up.

• Experience in launching and scaling multiple products in consumer technology, digital health, wellness, or direct-to-consumer sectors is highly desirable.

• Strong proficiency in data analysis, including metrics, cohorts, and CAC-to-LTV ratios.

• Practical experience with Meta, Google Ads, TikTok, Apple Search Ads, AppsFlyer or Adjust, GA4, Mixpanel, Webflow, HubSpot, Ahrefs, and Zapier.

• Experience collaborating with venture builders, accelerators, or startup studios is a significant advantage.

• Ability to design and manage marketing strategies for various products at different stages, from pre-launch to scaling.

• Capacity to integrate brand and performance considerations across different verticals.

• Strong interest in or experience with mental health, wellness, digital therapeutics, or other mission-driven consumer products.

• Awareness of responsible marketing practices in mental health, where claims, tone, and user trust are critical.

• Experience navigating regulated categories such as telehealth, supplements, or healthtech, or working within ambiguous regulatory frameworks is a considerable plus.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible work environment with remote options.

• Opportunities for professional development and career advancement.

• Comprehensive health and wellness benefits.

• Collaborative and innovative team culture.