Chief Marketing Officer

This is a fully remote position, open to applicants in Switzerland.

📋 Description

• Strategize and spearhead Pawy’s growth and marketing initiatives.

• Convert business goals into scalable projects aimed at acquisition, revenue enhancement, and brand evolution.

• Cultivate creator and customer communities, including the "Pawy Fam."

• Design and refine the complete growth funnel, from awareness and acquisition to conversion, retention, and customer lifetime value.

• Oversee performance marketing and growth strategies.

• Utilize data to improve CAC, ROAS, conversion rates, AOV, and retention.

• Lead the marketing team and collaborate with external partners on creative, content, copywriting, media buying, and various growth functions.

• Work closely with founders and cross-functional teams.

• Foster a culture of testing and experimentation leveraging analytics and AI-driven solutions.

• Enhance brand positioning and customer engagement across all channels.

• Establish scalable marketing processes and performance frameworks, including reporting, attribution, and campaign evaluation.

⛳️ Requirements

• Minimum of 5 years of professional experience as an e-commerce Chief Marketing Officer, VP of Marketing, or in a similar Senior Marketing Leadership role.

• Experience in scaling high-growth DTC e-commerce businesses.

• Practical marketing leadership experience.

• Proven track record of building high-performing teams, managing agencies, and driving sustainable growth across various acquisition channels.

• Proficiency in performance marketing, paid social/search, email marketing, analytics, attribution, AI tools, funnel optimization, and A/B testing.

• Thorough understanding of the end-to-end e-commerce funnel, including CRO, lifecycle marketing, CAC, LTV, and AOV.

• Experience in developing consumer brands, leading creative strategies, growing social media presence and community, and implementing AI-enabled marketing initiatives and automations.

• Familiarity with customer psychology frameworks such as Eugene Schwartz’s Customer Awareness stages or the Motive Compass concept.

🏝️ Benefits

• Strategic leadership role in a rapidly growing Swiss DTC brand.

• Chance to influence Pawy’s next growth phase following over 150% year-over-year growth since 2022.

• Opportunity to build and scale the marketing function from the ground up.

• Significant autonomy to establish structures, processes, and capabilities for sustainable long-term growth.

• Dynamic, entrepreneurial, and purpose-driven start-up atmosphere.

• Mission centered on enhancing animal health and wellbeing.

• Enthusiastic, pet-friendly team culture.

• Strong sense of community within the "Pet Pawrent Team."