Channel Sales Manager – Sub-Distribution

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and implement a comprehensive sub-distribution strategy to enhance market reach and boost product penetration.

• Identify, recruit, and onboard promising sub-distributors, regional wholesalers, and value-added resellers (VARs).

• Map out target territories to prevent channel conflicts between primary distributors and sub-distributors, ensuring clear market pathways.

• Cultivate strong, trust-based relationships with key stakeholders throughout the sub-distribution network.

• Negotiate commercial agreements, volume incentives, and rebate structures in accordance with the company’s pricing governance.

• Monitor sub-distributor stock levels, reorder patterns, and sell-out statistics to optimize turnover and avoid inventory bottlenecks.

• Organize and deliver structured product training, commercial enablement, and sales toolkits for sub-distributor sales teams.

• Collaborate with marketing to implement targeted push/pull promotions, point-of-sale (POS) visual merchandising, and incentive programs.

• Jointly visit key regional installers, integrators, and end-dealers with sub-distributor sales representatives to secure key accounts and stimulate demand.

• Track and report on sub-distribution sales objectives, forecasting accuracy, inventory pipelines, and market share expansion.

• Provide ongoing feedback to senior management regarding market trends, competitor channel strategies, and pricing dynamics.

⛳️ Requirements

• Minimum of 3 years of demonstrated success in channel sales, business development, or sub-distribution management (ideally within security, electronics, building materials, or technical B2B sectors).

• Profound understanding of multi-tier distribution models, wholesale dynamics, and secondary route-to-market strategies.

• Strong expertise in financial negotiations, channel margin structures, and promotional planning.

• Exceptional presentation, relationship-building, and negotiation skills with the ability to influence external sales teams.

• Ability to quickly grasp and effectively demonstrate technical product features and commercial value propositions.

• Highly self-motivated, target-oriented, and strategic with a strong inclination for network expansion.

• Willingness to travel extensively (up to 70%) within assigned regions to engage with partners and conduct field visits.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career growth.

• Comprehensive benefits package including health, dental, and retirement plans.

• Flexible working arrangements and a supportive work environment.