Channel Performance Strategist

This is a fully remote position, open to applicants in India.

📋 Description

• Create and implement comprehensive paid advertising strategies across Programmatic, Meta, and Google Ads.

• Strategize, develop, and enhance Google Ads Search, Performance Max, and YouTube campaigns.

• Strategize, develop, and enhance Meta campaigns on Facebook and Instagram.

• Establish, execute, and refine programmatic display, video, and native campaigns.

• Set up, configure, and maintain Google Tag Manager deployments, including triggers, variables, tags, dataLayer configurations, and custom events.

• Establish, audit, and sustain Google Analytics 4 properties, including event configurations, conversion tracking, audience setups, custom dimensions, and cross-channel attribution.

• Execute keyword research, audience analysis, and targeting strategies across Search, social, and programmatic channels.

• Track and enhance CTR, conversion rates, CPA, and ROAS.

• Compose ad copy and offer creative guidance.

• Work in collaboration with marketing and web development teams to optimize landing pages and conversion paths.

• Design and implement A/B tests across ads, audiences, creative assets, landing pages, and campaign strategies.

• Monitor and evaluate campaign performance, generate reports, and provide recommendations to stakeholders.

• Keep abreast of industry trends, platform updates, algorithm modifications, and best practices in paid media.

• Oversee and manage budgets for Programmatic, Meta, and Google Ads.

• Collaborate with marketing, design, development, and data analytics teams.

⛳️ Requirements

• A Bachelor's degree in marketing, business, or a related discipline.

• 3–8 years of experience in cross-channel performance strategy and optimization.

• Demonstrated experience in managing and optimizing Google Ads, Meta Ads, and Programmatic DSP campaigns.

• Practical experience with Google Tag Manager implementation, including containers, tags, triggers, variables, and dataLayer configurations.

• Proficiency in Google Analytics 4, covering property setup, event tracking, conversion configurations, audience definitions, and cross-channel attribution analysis.

• Strong analytical skills with the ability to make data-driven decisions across various channels.

• Proficiency with Google Ads, Meta Ads Manager, programmatic DSPs, Google Analytics, Google Tag Manager, and bid management software.

• Solid understanding of platform algorithms, audience targeting, bid strategies, and attribution models.

• Experience with A/B testing and methodologies for conversion rate optimization.

• Excellent written and verbal communication skills, with the ability to present complex data to non-technical audiences.

• Capability to work independently and manage multiple projects in a dynamic environment.

• Detail-oriented and organized, with a strong focus on meeting deadlines.

• Willingness to work night shift hours from 6:30 PM to 3:30 AM.

• Knowledge of SEO principles that align with paid strategies is an advantage.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible work environment and potential for remote work options.

• Comprehensive health, dental, and vision insurance.

• Paid time off and company holidays.