Channel Marketing Manager – Services

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the channel marketing strategy and the go-to-market plan for the service provider partner ecosystem.

• Serve as a strategic thought partner to the Director of MSP Growth Strategy.

• Develop and maintain insights on the distinctions among MSP, MSSP, and DFIR partner types.

• Customize marketing strategies to align with partner purchasing behaviors, service delivery models, and enablement requirements.

• Determine which industry events, conferences, and partner engagements to invest in based on return on investment and compatibility.

• Represent channel marketing in service provider segment planning, quarterly business reviews (QBRs), and roadmap discussions.

• Design and implement co-marketing programs, Market Development Funds (MDF)/Market-Based Incentives (MBI) plans, and campaigns.

• Create unique partner enablement materials, including one-pagers, email nurture campaigns, battle cards, and sales kits.

• Oversee the design of SPIF and partner incentive programs linked to deal registration and partner-sourced pipeline objectives.

• Assist in the recruitment and onboarding process for new service provider partners.

• Monitor and report on campaign performance, partner-sourced pipeline, and deal registration metrics.

• Collaborate with Sales Operations and CRM teams utilizing Dynamics 365 to ensure precise partner-type data and reporting.

⛳️ Requirements

• 5-8 years of experience in channel or partner marketing, preferably in the cybersecurity or B2B SaaS sectors.

• Proven experience marketing to or through MSP, MSSP, and/or DFIR partner types.

• Strong understanding of the differences among MSP, MSSP, and DFIR segments.

• Experience in synthesizing various service partner go-to-market structures and crafting custom co-selling and campaign strategies with strategic partners.

• Excellent strategic and analytical thinking abilities.

• Comfortable making prioritization decisions with incomplete information.

• Experience managing MDF/MBI budgets, deal registration programs, and partner incentive/SPIF frameworks.

• Proven track record of operating as a strategic partner to sales and business development leadership.

• Outstanding written communication skills.

• Experience creating partner-facing content, including print materials and webinars.

• Familiarity with CRM platforms such as Microsoft Dynamics 365 or similar.

• Candidates must have authorization to work in the U.S. without sponsorship for employment-based visas, both currently and in the future.

• Must not require current or future sponsorship for U.S. work visa status.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance.

• Life insurance.

• Short & Long Term Disability.

• Pre-partum, maternity, parental, and medical leave.

• Mental Health Wellness Program.

• Adoption Assistance.

• Wellness Incentive.

• Pet Insurance.

• 401(k) plan with company matching.

• Paid Time Off.

• 14 Annual Holidays.

• Tuition Assistance.

• Employee Resource Groups.

• Bonus opportunities linked to company performance.

• Continuous learning and broad technological opportunities.

• Team-building activities.

• Work-life balance.

• Commitment to equity, inclusion, and collaboration.