Channel Marketing Manager – Partner Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage the complete MSP channel marketing process from start to finish, which includes creating partner onboarding materials, implementing lifecycle email initiatives, conducting enablement webinars, and supporting the annual events calendar.

• Formulate the yearly Channel Marketing Plan that encompasses event selection, budget allocation, campaign strategies, and securing executive approval.

• Act as the main marketing liaison for Channel Sales across MSP, reseller, and VAR initiatives.

• Facilitate the biweekly Channel Marketing meetings and oversee the event intake process.

• Create and enhance templates, briefs, and self-service resources that empower Sales execution.

• Analyze and report on pipeline influence, partner engagement metrics, event ROI, and advancement towards the $5M combined reseller/MSP revenue goal.

• Expand partner playbooks, onboarding sequences, enablement materials, and partner toolkits.

• Implement an ongoing partner demand generation strategy linked to pipeline and ARR objectives.

• Oversee channel marketing budgets for sponsorships, campaigns, and partner enablement initiatives.

• Collaborate with Marketing Operations, Communications, and Product Marketing to create partner-facing content, campaigns, and manage the partner portal.

• Manage the Bitwarden partner portal, ensuring that content remains current, accessible, and aligned with go-to-market priorities.

⛳️ Requirements

• Over 7 years of experience in B2B channel, partner, or field marketing, preferably involving MSPs, resellers, or VARs within a SaaS or technology organization.

• Demonstrated ability to lead a marketing program from start to finish: strategy development, budget management, execution, and reporting, with minimal direct oversight.

• Proven experience in planning and executing in-person or virtual partner events, from negotiating sponsorships to managing post-event lead follow-ups.

• Background in creating or managing partner lifecycle email programs, covering onboarding, engagement, and re-engagement phases.

• History of transforming a reactive, request-driven role into a proactive, strategic one.

• Strong skills in cross-functional collaboration.

• Ability to work comfortably in ambiguous situations and prioritize effectively.

• A collaborative and adaptable approach to teamwork.

• Genuine openness and authenticity, paired with outstanding communication abilities.

• Passion and enthusiasm for open source initiatives and enhancing internet security.

• Exceptional problem-solving capabilities.

• Must reside in the U.S.; preference for candidates located on the East Coast or Central regions to support EMEA operations.

🏝️ Benefits

• A sense of purpose in contributing to a more secure internet experience for all users.

• Immersion in the fields of security and open source software technology markets.

• Opportunity for fully remote work with a supportive global team.

• Support for personal and professional development.

• Involvement in the #growth-club for ongoing personal and professional advancement.