Channel Marketing Manager – DACH

This is a fully remote position, open to applicants in Austria.

📋 Description

• Take charge of the EMEA channel marketing strategy, ensuring investment and execution align with regional revenue goals, pipeline gaps, and key partner segments.

• Collaborate with EMEA Channel Sales and distributors to pinpoint partners, accounts, markets, and solutions that offer the highest growth potential.

• Develop and implement comprehensive through-partner demand initiatives that encompass digital campaigns, content creation, events, enablement, and seller activation.

• Promote to-partner programs that enhance partner awareness, engagement, readiness, and adoption of priority ConnectWise solutions.

• Adapt global Channel and Partner Program frameworks into actionable regional activation strategies.

• Oversee the regional MDF and co-op portfolio, covering planning, business cases, budget allocation, compliance, forecasting, and performance assessment.

• Generate repeatable partner campaigns and resources for distributors and partners to effectively market ConnectWise solutions.

• Coordinate efforts with Channel Sales, Demand Generation, Field Marketing, Product Marketing, Digital, Operations, and Finance teams.

• Set goals and reporting metrics for partner activation, partner-sourced and partner-influenced pipeline, bookings, solution adoption, and ROI.

• Leverage performance metrics, partner insights, and market data to refine investment strategies and scale successful programs.

• Maintain consistent communication and operational rhythms with regional Sales leaders, distributors, partners, and global Channel Marketing.

⛳️ Requirements

• A minimum of 6 years in B2B channel or partner marketing, preferably within SaaS, cybersecurity, or the IT sector.

• Proven experience in developing and executing through-partner demand programs that yield measurable pipeline and revenue outcomes.

• In-depth understanding of MDF and co-op programs, including planning, governance, compliance, forecasting, and ROI analysis.

• Background in working with distributors, resellers, or managed service providers across various EMEA markets.

• Capability to translate revenue priorities into targeted partner segments, campaigns, investment strategies, and execution plans.

• Strong commercial and analytical acumen, with experience in measuring partner activation, pipeline, bookings, and program success.

• Proven ability to manage complex cross-functional projects without direct authority.

• Exceptional communication and stakeholder management skills, with experience collaborating with regional Sales leaders and global teams.

• Ability to handle multiple markets, budgets, partners, and programs in a dynamic environment.

• Bachelor's degree in a related field or equivalent business experience.

• Fluency in German is a must for this position.

• Onsite, Hybrid, or Remote work options available based on location.

🏝️ Benefits

• Travel may be required, ranging from 40-50%.

• Commitment to equal employment opportunities and a workplace free from discrimination and harassment.

• Provision of reasonable accommodations during the application, hiring process, and employment.

• Additional employment benefits and privileges as applicable.