Channel Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the regional channel marketing strategy in alignment with business objectives and MRR targets.

• Design co-marketing and demand generation initiatives with channel partners to enhance pipeline and generate new business opportunities.

• Assist in partner onboarding, engagement, and training to ensure effective collaboration.

• Collaborate with Sales and partners to identify potential opportunities and translate marketing efforts into revenue generation.

• Organize and oversee regional events, webinars, campaigns, and partner-related activities.

• Produce and disseminate localized content, case studies, and success stories related to partners.

• Oversee the regional marketing budget while monitoring campaign performance and ROI.

• Work alongside Global Marketing and cross-functional teams to execute local initiatives and enhance outcomes.

⛳️ Requirements

• Minimum of 5 years of experience in B2B marketing, preferably within SaaS, IT, telecommunications, or UCaaS sectors.

• Proven experience in channel marketing, specifically collaborating with MSPs, VARs, or system integrators.

• Solid comprehension of demand generation, pipeline development, and revenue-centric marketing strategies.

• Experience in managing regional marketing campaigns, events, and budgets effectively.

• Excellent communication and stakeholder management abilities when interacting with Sales and external partners.

• Data-driven mindset with a commercial focus and capability to evaluate and enhance marketing performance.

• Familiarity with Salesforce or comparable CRM and marketing solutions.

• Prior experience in leading, mentoring, or coordinating a marketing team.

• Experience in scaling a channel marketing operation in a rapidly growing tech scale-up is an advantage.

🏝️ Benefits

• Generous time off policy.

• Provision of Mac and high-quality technology equipment.

• Opportunities for career advancement and participation in development programs and events.

• Comprehensive benefits package including Major Medical, Dental, Vision, Life Insurance, Short & Long Term Disability, Basic Life, and AD&D coverage.

• 401(k) retirement savings plan.

• Remote-first working environment.

• An international, diverse, and inclusive workplace culture.

• A supportive, high-performing team characterized by trust and autonomy.