Channel Marketing Manager

This is a fully remote position, open to applicants in Italy.

📋 Description

• Develop and implement a regional channel marketing strategy that aligns with business objectives and MRR targets.

• Design co-marketing initiatives and demand-generation activities with channel partners to enhance pipeline and drive new business growth.

• Assist with partner onboarding, engagement, and enablement processes.

• Collaborate with Sales and partners to pinpoint opportunities and transform marketing efforts into revenue.

• Organize and oversee regional events, webinars, campaigns, and partner-related activities.

• Generate and promote localized content, case studies, and success stories from partners.

• Oversee the regional marketing budget while monitoring campaign performance and return on investment (ROI).

• Work alongside Global Marketing and cross-functional teams to support local initiatives and drive continuous improvement.

⛳️ Requirements

• A minimum of 5 years in B2B marketing, preferably within SaaS, IT, telecommunications, or UCaaS sectors.

• Proven experience in channel marketing, particularly with MSPs, VARs, or system integrators.

• Solid understanding of demand generation, pipeline development, and revenue-driven marketing strategies.

• Experience in managing regional marketing campaigns, events, and budgets effectively.

• Exceptional communication and stakeholder management abilities.

• A data-driven approach with a commercial perspective, capable of measuring and enhancing marketing performance.

• Proficient in Salesforce or comparable CRM and marketing tools.

• Previous experience in leading, mentoring, or coordinating a marketing team is preferred.

• Experience in scaling a channel marketing operation within a rapidly growing tech scale-up is an advantage.

🏝️ Benefits

• Generous vacation policy.

• Provision of a Mac and high-quality technology/equipment.

• Opportunities for career advancement and participation in development programs and events.

• Country-specific benefits tailored to local needs.

• A supportive, high-performing team atmosphere.

• An international, diverse, and inclusive work environment.

• The chance to influence global communication technology.

• A stable and profitable company.