Channel Marketing Manager

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Take ownership of and lead the regional channel marketing strategy in alignment with global solution marketing and product group objectives.

• Create growth initiatives tailored for distributors, mass-market customers, and strategic partners.

• Utilize TAM/SAM/SOM analysis, funnel insights, distributor feedback, and competitive intelligence to identify high-growth application segments.

• Develop and implement partner enablement programs, which include training on products and solutions for Power, Analog, and mixed-signal portfolios.

• Generate partner-ready materials such as pitch decks, battle cards, application notes, sales playbooks, campaign kits, webinar content, roadshow materials, and lead-generation tools.

• Collaborate on joint campaigns with distributors and channel partners to create qualified opportunities and enhance funnel conversion rates.

• Monitor and assess campaign performance, partner adoption, lead quality, revenue contributions, design-in activities, and design-win influence.

• Work alongside product groups, sales teams, FAEs, and solution teams to craft application-focused messaging, reference solutions, use cases, technical positioning, block diagrams, BOM-level value analysis, and competitive differentiation.

• Spearhead regional go-to-market execution for channel-led growth initiatives.

• Assist in distributor readiness, host webinars, training sessions, MARCOM campaigns, roadshows, caravans, and incentive programs.

• Analyze distributor performance, channel coverage, customer segments, competitive activities, target BOMs, power-management architectures, analog signal-chain solutions, and system-level alternatives.

• Leverage CRM and reporting tools to refine channel programs, enhance campaign conversion, and focus on high-value opportunities.

⛳️ Requirements

• Bachelor's degree in Engineering, Electronics, Electrical Engineering, Business, Marketing, or a related discipline.

• Over 8 years of experience in channel marketing, product marketing, business development, technical sales, or semiconductor solution marketing.

• Extensive knowledge of Power, Analog, and mixed-signal semiconductor products, encompassing power management, signal chain, interface, sensing, connectivity, and embedded system applications.

• A proven history of working with distributors, channel partners, or ecosystem partners to implement demand-generation and market-development programs.

• Capability to translate technical product advantages into distinct channel messaging, partner sales tools, and customer-facing value propositions.

• Demonstrated proficiency in GTM execution, campaign planning, partner enablement, funnel management, and cross-functional collaboration.

• Strong analytical skills, effective communication, stakeholder management, and program execution abilities.

• Ability to function effectively within a matrixed, cross-functional, and multicultural framework.

• Preferred: experience collaborating with semiconductor distributors and channel partners in the ANZ region.

• Preferred: familiarity with industrial automation, building automation, energy, infrastructure, IoT, metering, motor control, or power conversion applications.

• Preferred: experience with co-marketing programs, distributor scorecards, partner portals, technical webinars, and sales enablement initiatives.

🏝️ Benefits

• Remote work options are available as indicated in the job-location details, though the posting specifies Remote Work Available: No.

• Full-time regular (PERM) employment.