Channel Marketing Manager – all genders

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of marketing across all partner channels.

• Establish clear marketing objectives in collaboration with channel owners and define marketing contributions.

• Evaluate effective initiatives and expand them across additional partners and channels.

• Convert requirements from Sales and Business Development into actionable marketing initiatives.

• Collaborate with channel owners to create repeatable marketing processes.

• Segment and engage tax advisors and accounting firms, transforming them into paying customers.

• Create referral mechanisms, campaigns, and materials tailored for accounting firms.

• Assist partners in customer acquisition and development.

• Design partner enablement materials such as presentations, one-pagers, sales talking points, email templates, campaign kits, and training resources.

• Advance affiliate and referral initiatives.

• Contribute to the marketing aspect of strategic go-to-market processes.

• Plan and execute channel campaigns across email, paid marketing, content, design, and the website.

• Develop and assess email sequences.

• Brief landing pages and content while optimizing conversion rates and user journeys.

• Tailor campaigns to various partner segments.

• Organize and follow up on webinars, workshops, and events.

• Experiment with different approaches and utilize results to continue, adjust, or cease initiatives.

• Collaborate with Sales to establish an end-to-end journey from initial contact to closure.

• Define handover points between Marketing, partners, and Sales.

• Ensure that campaigns, leads, and partner activities are traceable within the CRM.

• Assess the contribution of channels and initiatives to qualified leads, closed deals, and revenue.

• Regularly report on marketing and channel KPIs and outline subsequent steps.

⛳️ Requirements

• 2–3 years of experience in B2B marketing, preferably in partner, channel, affiliate, or sales marketing.

• Proven experience in independently managing marketing initiatives from conception to execution and evaluation.

• Ability to translate sales and partner objectives into concrete marketing initiatives and implement them with stakeholders.

• Experience in running multi-channel campaigns and assessing success based on leads, conversions, and revenue.

• Strong expertise in email marketing, especially in segmentation, campaign sequences, and performance analysis.

• Capability to produce marketing materials for partners and Sales.

• Experience working collaboratively with Sales, Business Development, or Partner Management.

• Proficient in using CRM systems and marketing tools, along with data-driven evaluation of initiatives and channels.

• Independent, reliable, and solution-oriented work ethic.

• Business-fluent German language skills.

• Proficient English for collaboration with international partners.

• Preferred: Experience in SaaS, software, FinTech, or financial services.

• Preferred: Knowledge of tax advisory, bookkeeping, or accounting.

• Preferred: Experience with resellers, affiliates, referral programs, or white-label partnerships.

• Preferred: Experience in partner enablement.

• Preferred: Experience with landing pages, conversion optimization, or marketing automation.

• Preferred: Experience with webinars, events, or joint campaigns with partners.

🏝️ Benefits

• Clearly defined responsibilities and robust support.

• A collaborative environment focused on achieving outstanding results.

• Opportunities for individual development and ownership.

• Dynamic feedback facilitating continuous learning.

• Open communication promoting personal growth.

• Emphasis on solutions and overall company success.

• Team-building days, summer and Christmas parties.

• Corporate benefits.

• Dog-friendly workplaces.

• Bicycle leasing options.