Channel & Field Marketing Manager – MEA & Southern Europe

This is a fully remote position, open to applicants in Europe.

📋 Description

• Develop and implement regional field marketing strategies that align with business goals and sales priorities across the MEA and Southern Europe.

• Collaborate with the Sales team to enhance demand generation, pipeline expansion, and customer engagement.

• Design and execute integrated marketing campaigns, which include digital initiatives, webinars, customer events, executive roundtables, and trade exhibitions.

• Support the company’s channel marketing strategy by creating scalable marketing programs and partner resources.

• Identify prospects to boost market awareness and stimulate demand in key regions of MEA and Southern Europe.

• Adapt global marketing strategies for local markets, with a focus on French-speaking countries.

• Oversee campaign execution from initial planning to reporting and optimization.

• Monitor campaign performance, contribution to pipeline, and ROI, offering actionable insights.

• Manage campaign budgets and coordinate with external agencies when necessary.

• Ensure effective lead management and campaign implementation using Salesforce (SFDC) and Pardot (Marketing Cloud Account Engagement).

• Act as the primary contact for sales representatives and marketing team members.

• Report directly to the Vice President of Marketing.

⛳️ Requirements

• 3–5 years of experience in B2B marketing, ideally within SaaS, cybersecurity, or enterprise technology sectors.

• Demonstrated experience in executing events or field marketing programs and channel development.

• Capacity to manage multiple events and campaigns concurrently.

• Experience in collaborating with or supporting sales teams.

• Understanding of Account-Based Marketing and account penetration strategies (up-sell and cross-sell).

• Familiarity with marketing and CRM tools; proficiency in Pardot is essential, with knowledge of HubSpot and Salesforce as beneficial.

• Data-oriented approach with the ability to track and report on performance metrics, costs, and ROI.

• Excellent communication skills, particularly in cross-functional environments.

• Proficiency in French, Arabic, and English.

• Willingness to travel up to 25% within the region and internationally.

🏝️ Benefits

• Innovative work environment.

• High-impact position influencing pipeline and revenue growth.

• Opportunities for global collaboration with international marketing and sales teams.

• Career advancement and development prospects, along with opportunities to expand skill sets.

• Flexible remote work arrangement.