Campaign Marketing Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, launch, and enhance multi-channel demand generation initiatives that cultivate a qualified sales pipeline.

• Collaborate with the Events team to boost booth traffic, capture and follow up on leads, and assess event effectiveness.

• Design and implement webinar marketing campaigns across various channels including email, paid media, SDR outreach, and social media.

• Work alongside Product Marketing and Content teams on messaging and creative materials.

• Oversee post-webinar follow-up processes and facilitate SDR handoff.

• Evaluate and enhance webinar registration, attendance, engagement, and resulting pipeline.

• Implement and refine LinkedIn Ads, Google Ads, retargeting, content syndication, and other paid initiatives.

• Manage budgets for paid media, audience targeting, and ongoing performance monitoring.

• Formulate nurture strategies and execute HubSpot campaigns, workflows, and automation in collaboration with Marketing Operations.

• Create audience segments based on behaviors, lifecycle stages, firmographics, and buying intent.

• Track and report on lead flow, conversion rates, and metrics for campaign performance.

• Design and conduct A/B tests across messaging, target audiences, channels, landing pages, and creative content.

• Investigate new channels, AI capabilities, and technologies to enhance performance.

• Assess opportunities to boost brand visibility across search engines, AI-driven discovery platforms, social media, and online communities.

• Establish yourself as a reliable source of campaign insights across the Buyer, Supplier, and Planning sectors.

⛳️ Requirements

• 3–5 years of experience in demand generation, growth marketing, digital marketing, or campaign management.

• Practical experience with a marketing automation platform; HubSpot is preferred.

• Proven experience in supporting webinars, conferences, and event-driven campaigns.

• Background in B2B SaaS, GovTech, or procurement sectors.

• Strong analytical skills with the ability to handle multiple campaigns and deadlines concurrently.

• Excellent written and verbal communication skills.

• Familiarity with AI tools for content development, research, campaign optimization, and workflow automation.

• Authorization to work in the United States; work visa or transfer sponsorship is not provided.

• Basic understanding of SEO principles and familiarity with GEO.

• Experience in account-based marketing.

• Direct experience with LinkedIn Ads and Google Ads.

• Experience with Salesforce and knowledge of Salesforce reporting.

🏝️ Benefits

• Comprehensive health and medical coverage.

• Paid time off.

• A structured learning and development program.

• Paid parental leave.