Campaign Marketing Strategist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Create and implement account-based marketing strategies for strategic and enterprise accounts that foster engagement, pipeline growth, and revenue achievements.

• Collaborate with Sales to determine priorities, develop account plans, and align marketing investments with target account opportunities.

• Design and execute integrated 1:1 and 1:few marketing initiatives across various channels to facilitate account acquisition, expansion, and opportunity acceleration.

• Utilize account intelligence, engagement insights, and performance analytics to refine strategy, enhance account penetration, and maximize business impact.

• Act as the main marketing consultant for assigned strategic account teams, offering expertise on account-based marketing best practices and strategies.

• Work in conjunction with Product Marketing, Field Marketing, Revenue Operations, and Sales to provide cohesive account experiences and achieve go-to-market goals.

• Oversee ad-hoc marketing requests and support sales team requirements related to account-based selling efforts.

• Monitor and report on key account metrics and outcomes.

• Use marketing automation and CRM platforms to create, launch, and track campaigns.

• Manage lead nurturing workflows and evaluate campaign performance and ROI.

• Keep abreast of industry trends, best practices, and emerging technologies in campaign and ABM marketing.

• Suggest innovative techniques to drive results and distinguish the brand.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.

• Over 7 years of progressive B2B marketing experience, including substantial expertise in account-based marketing (ABM), demand generation, integrated marketing, or revenue marketing.

• Proven track record of developing and executing account-based marketing strategies that enhance engagement, pipeline growth, opportunity acceleration, and revenue results.

• Experience collaborating with Sales leaders and strategic account teams to formulate account plans and integrated go-to-market strategies.

• Strong analytical abilities to utilize account intelligence, engagement data, and performance metrics for informed decision-making and result optimization.

• Familiarity with marketing automation, CRM, ABM, and sales enablement platforms (e.g., Salesforce, 6sense, LinkedIn, Highspot, or similar technologies).

• Proven capability to influence cross-functional stakeholders and foster alignment across Sales, Marketing, Product Marketing, and Revenue Operations teams.

• Exceptional communication and presentation skills, with the ability to convert complex insights into actionable business recommendations.

• Strong business acumen, strategic thinking, and capacity to operate independently within a highly collaborative environment.

🏝️ Benefits

• Flexible vacation and Kinaxis Days (company-wide days off).

• Flexible work options.

• Programs for physical and mental well-being.

• Regularly scheduled virtual fitness classes.

• Mentorship programs, training, and career development opportunities.

• Recognition programs and referral rewards.

• Hackathons.

• Accommodations available upon request during the recruitment process.