Campaign Marketing Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Serve as the project manager for marketing initiatives that drive business growth, demand generation, and enhance brand visibility for six software and service-oriented business units.

• Oversee an organization-wide calendar of campaign activities to prevent conflicts and redundancies.

• Create, develop, and schedule email communications utilizing Active Campaign and/or other email automation platforms.

• Construct functional WordPress landing pages and resolve basic issues related to plugins, themes, and layouts.

• Collaborate with demand-generation marketing managers on email campaigns, landing pages, Salesforce initiatives, sales enablement materials, collateral, webinar registrations, presentation decks, and other campaign implementations.

• Formulate and manage the social media strategy for six software and services business units, in addition to Inspection Fuel.

• Administer and implement the organic social media calendar using Hootsuite.

• Direct the complete development and execution of a multichannel marketing campaign for the Inspection Fuel Conference.

• Keep the Inspection Fuel website updated, including schedules, speakers, and sponsors.

• Analyze and report on the performance of email marketing and organic social media across all six business units.

⛳️ Requirements

• Proficiency in marketing technology, including Active Campaign, Salesforce CRM, Atlassian productivity tools (Confluence/Jira), Hootsuite, and webinar platforms.

• Capability to take charge of strategy and execution for email marketing and organic social media channels.

• Skilled in using Claude, ChatGPT, or other generative artificial intelligence tools.

• Minimum of five (5) years of experience in managing marketing campaigns and/or marketing operations.

• Proficient in English (CEFR C1 or equivalent).

• Advanced verbal and written communication skills in English.

• Demonstrated experience working with teams based in the US.

• Ability to operate within core US business hours/time zone expectations, including overlap with Eastern Standard Time (EST).

• 8 working hours without breaks.

• 4 core US hours overlap (7:30 PM–11:30 PM IST) and 4 flexible hours (IST).

• A quiet, dedicated workspace is essential.

• Dependable internet connection with a minimum speed of 50 Mbps.

🏝️ Benefits

• Comprehensive coverage for health, life, and financial wellbeing.

• Medical insurance.

• Accident insurance.

• Retirement benefits.

• 12 company-paid holidays.

• 2 flexible holidays.

• Privilege/earned leave.

• Casual/sick leave.

• Paid maternity and paternity leaves.

• Weekly wellness events.

• Virtual interviews.