Campaign Manager

This is a fully remote position, open to applicants in North America.

📋 Description

• Take ownership of the demand generation campaign calendar from start to finish, ensuring all programs are on track and without errors.

• Develop, schedule, and initiate email campaigns, including dedicated messages and those related to events.

• Manage comprehensive full-funnel programs that guide prospects from initial education to sales-ready nurturing.

• Oversee the production of webinars, from the registration page to follow-up communications after the event.

• Organize webinar promotion, coordinate speakers, and enhance the attendee experience.

• Design and implement direct mail and gifting initiatives in collaboration with ABM and Sales teams.

• Gather copy and resources for webinars, nurturing tracks, and email initiatives.

• Collaborate with Creative, Product Marketing, and Sales teams to synchronize messaging, assets, and schedules.

• Take charge of campaign reporting, including metrics on registrations, attendance, email effectiveness, pipeline contribution, and ROI.

• Communicate results to key stakeholders and transform campaign data into actionable insights.

• Conduct structured tests on subject lines, send timings, webinar formats, and gifting options.

• Continuously refine playbooks and enhance campaign performance over time.

• Utilize AI tools like Claude for execution, copy creation, reporting summaries, and testing variations.

• Manage third-party lead generation vendor programs, overseeing selection, setup, and delivery processes.

• Ensure that lead quality and the ROI of vendor programs meet established targets.

⛳️ Requirements

• 3-5 years of experience in demand generation or campaign marketing.

• Proven hands-on execution across email, webinars, and direct mail or offline programs.

• Ability to execute programs punctually while managing multiple concurrent campaigns without losing track of details.

• A test-and-iterate approach; comfortable running experiments and leveraging results to enhance campaigns.

• Strong skills in campaign performance reporting, with the ability to present findings to stakeholders.

• Excellent collaboration skills across functions, especially with growth marketing and ABM stakeholders.

• Experience in supporting or executing account-based marketing (ABM) initiatives.

• Proficient in using Notion.

• Comfortable utilizing AI tools in daily tasks.

• Experience in B2B SaaS, particularly within finance, FP&A, or related software categories.

🏝️ Benefits

• 2 Volunteer days, Birthday PTO, and quarterly company Wellness Days.

• 3 months' supply of diapers and meal deliveries for the first month of your Maternity/Paternity leave.

• Annual Planful Palooza, an in-person, company-wide culture kickoff event.

• Team-specific offsite activities.

• Home office setup support.

• Monthly reimbursements for wifi and cell phone expenses for all employees, whether in-office or remote.

• Company-wide Mentorship program with Executive sponsorship from the CFO.

• Monthly training programs specifically for managers.

• Support for Employee Resource Groups and the creation of new ERGs and communities.