Campaign Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage the execution of go-to-market strategies for Memberships or Coaching campaigns utilizing performance analytics.

• Collaborate with product managers to design, produce, and launch campaigns across various channels including web, email, and social media.

• Develop creative briefs that encompass objectives, target audience, messaging, channels, timelines, and key performance indicators.

• Work closely with product managers and the Content team to enhance in-video and web CTAs aimed at boosting traffic and conversions.

• Identify opportunities beyond organic strategies and lead paid search initiatives and advertisements.

• Perform data-driven post-campaign evaluations and incorporate insights into future product launches.

• Implement the marketing strategy for Coaching or Memberships to enhance traffic and conversion rates.

• Assist in scaling marketing efforts to support B2B ventures.

• Facilitate lead generation through SEO-optimized landing pages, UTMs, CTAs, forms, and related campaign efforts.

• Create compelling copy for web pages, CTAs, emails, and social media platforms.

• Coordinate with social, video, and lifecycle teammates across campaign channels.

• Monitor performance metrics, conduct A/B testing, and offer data-driven suggestions on messaging, channels, and priorities.

• Provide guidance on enhancing traffic, click-through rates, and on-page testing to optimize conversion rates.

• Support newsletters and email journeys, including onboarding, activation, nurturing, upselling, re-engagement, and renewal.

• Establish segmentation and lead-scoring criteria based on user behavior, products, and lifecycle stages.

• Conduct A/B tests on subject lines, content, send times, and email workflows.

• Ensure CRM upkeep, list health, deliverability, and maintain comprehensive workflow documentation.

⛳️ Requirements

• Minimum of 7 years in marketing, with practical experience in product launches or go-to-market initiatives.

• Background in collaborating with product managers or product teams during launches and feature releases.

• Proficient in copywriting for web, email, and social media, with a strong understanding of value propositions and target audience segments.

• Hands-on experience with HubSpot, including email builds, workflows, segmentation, and reporting.

• Comfortable working with data: able to interpret dashboards and funnel metrics, conduct A/B tests, and articulate findings in layman's terms.

• Familiarity with web analytics platforms such as GA4, Amplitude, or Metabase.

• Experience with CMS tools like Framer.

• Proficient in design software such as Figma.

• Knowledge of SEO and GEO strategies, as well as conversion rate optimization for landing pages.

• Highly organized and self-motivated, capable of keeping launches on schedule from the initial brief to post-launch assessment.

• Experience in advising leadership with clear, data-driven recommendations on strategy, messaging, or priorities.

• Relevant experience in subscription or membership-based businesses, focusing on acquisition, retention, and lifetime value.

• Familiarity with marketing strategies targeted at Gen Z and millennial demographics.

• Experience in vendor management and oversight of timelines.

• Background in paid advertising and social media marketing.

• Experience in health, wellness, or mental health marketing, including compliance with claims and regulatory guidelines.

🏝️ Benefits

• Make a meaningful impact by assisting individuals in finding mental health support.

• Join a team that listens to and values employee input and suggestions.

• Opportunities for professional growth, including chances to scale marketing efforts and develop B2B initiatives.