Campaign Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create media plans for national accounts that achieve or surpass client goals.

• Collaborate with national digital sales representatives to facilitate the execution of plans through launch, delivery, and reporting.

• Oversee the management of campaign launches, administration, and reporting across various channels such as email, cobrands, webinars, display, social media, and lead generation.

• Maintain the comprehensive email and webinar deployment calendar in ClickUp.

• Plan and establish campaign measurement parameters prior to launch, including UTM naming conventions, GA4 event and conversion configurations, as well as ad server tagging and quality assurance.

• Manage client creative assets throughout the production process.

• Design and produce cobrand emails in Act-On utilizing basic HTML.

• Coordinate deployment schedules and resolve timing conflicts with internal teams and external vendors.

• Synchronize social media activities and align webinar social posts with email distributions.

• Track campaign performance by monitoring opens, clicks, click-to-open rates, and conversions using TapClicks.

• Extract and reconcile performance data from GA4, ad servers, and email platforms.

• Evaluate outcomes against campaign objectives.

• Prepare post-campaign reports and convert results into actionable insights for sales and clients.

• Identify and propose adjustments when campaigns do not meet expectations, gather feedback from sales and clients, and implement revised strategies.

• Provide ad hoc sales analytics assistance, including estimated impressions, click-through rates, and open rates for client proposals.

• Undertake additional tasks or projects as assigned.

⛳️ Requirements

• Minimum of 1 year of experience in email marketing, marketing operations, or digital campaign coordination.

• Proficient in planning and establishing campaign measurement across platforms, including UTM naming, GA4 event and conversion setups, and ad server tagging and quality assurance.

• Capability to extract and reconcile performance data from analytics, ad servers, and email platforms, along with basic analysis against campaign objectives.

• Familiarity with an email service provider or marketing automation platform.

• Comfort with basic HTML for email construction.

• Experience using a project management tool to handle recurring, multi-stakeholder schedules.

• Strong organizational abilities in managing a high-volume, multi-brand, recurring calendar.

• Reliable home internet connection with a minimum of 50 Mbps upload and 10 Mbps download speeds.

• Experience with Act-On is preferred.

• Experience with ClickUp is preferred.

• Experience with TapClicks is preferred.

• Ability to remain seated for extended periods at a computer workstation.

• Ability to use computers and screens for prolonged durations.

• Ability to communicate effectively with colleagues and clients via Microsoft Teams, including messaging and video conferencing.

• Strong attention to detail.

• Ability to manage multiple simultaneous projects while adhering to strict deadlines.

• Quiet, distraction-free, and secure workspace.

• Consistent internet access.

• Must be accessible and responsive during designated work hours.

• Must adhere to Company Remote Work and Remote Work Conduct policies, including data security requirements.

• Must inform Human Resources in advance of any changes to the state from which work is performed.

🏝️ Benefits

• Employer-funded Individual Coverage Health Reimbursement Arrangement (ICHRA) providing tax-free funds for individual health insurance premiums.

• Additional vision and dental options available.

• Company-sponsored Life, AD&D Insurance, and Short- and Long-Term Disability coverage.

• Access to an Employee Assistance Program.

• Unlimited Paid Time Off (PTO).

• Sick leave.

• Summer weekend jumpstart hours.

• More than 10 paid holidays.

• Tuition Assistance Program.

• 401K plan with company matching.

• Opportunities for career growth.

• Learning & Development programs.