This is a fully remote position, open to applicants in California.

📋 Description

• Conduct research on key vertical segments and update segmentation summaries for sectors including restaurant, grocery, retail, convenience store, financial, and transportation/logistics.

• Utilize DTV360 (Salesforce), Technomic Ignite, and various online resources to research prioritized targets.

• Analyze trends and identify potential decision-making factors.

• Perform competitive analysis in the areas of television, streaming, music, and retail media networks.

• Ensure CRM cleanliness and enhance Salesforce data.

• Work together with acquisition and event teams on event planning as well as pre- and post-event communications.

• Carry out pre-event attendee research, which includes company profiles, recent updates, and potential opportunities.

• Oversee lead management and Salesforce.com reporting.

• Investigate and identify opportunities for expanding locations and services within the current customer base.

⛳️ Requirements

• Expertise in marketing research and analysis, with the ability to recognize and pinpoint key metrics.

• Proficient in marketing communication, capable of crafting impactful written communications for customers.

• Experience in collaborating virtually across various functions.

• Comfortable and adept at speaking with and presenting to both current and prospective customers.

• Highly organized with strong prioritization skills.

• Proficient in both written and verbal communication.

• Self-driven and able to maintain accountability for tasks in a virtual setting.

• Strong skills in Salesforce, Excel, Word, and PowerPoint.

• Must possess full U.S. work authorization both now and in the future.

• While undergraduate or graduate student status is inferred from the specified pay tiers, there is no explicit educational credential requirement mentioned.