Business Development Specialist

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Conduct research to identify and confirm target advertising agencies, media agencies, brand advertisers, organizations, and relevant contacts.

• Perform outreach via LinkedIn, email, and other authorized digital platforms.

• Generate interest in AdReach and arrange qualified introductory meetings for the sales or leadership teams.

• Coordinate meeting schedules, provide pertinent background information, and ensure seamless transitions.

• Maintain follow-up sequences for engaged prospects.

• Build, research, segment, and sustain targeted prospect lists within HubSpot.

• Track communication efforts, follow-up schedules, meeting results, and subsequent steps.

• Monitor outreach phases and uphold a clean, trustworthy business development pipeline.

• Identify duplicate entries, outdated contacts, incomplete account details, and other data quality issues within the CRM.

• Equip sales team members with relevant context prior to scheduled meetings.

• Engage with pertinent industry content on social media to enhance prospect recognition and credibility.

• Submit concise daily activity reports detailing research, outreach, responses, follow-ups, meetings, and prospect feedback.

• Participate in pipeline and performance assessment reviews.

• Track activities, meeting generation, and data quality objectives.

• Provide insights on messaging effectiveness, response trends, and enhancements to outreach strategies.

⛳️ Requirements

• Prior experience in advertising, media, agency business development, media sales, marketing, or a related field.

• Understanding of the operations of advertising agencies, media agencies, media buyers, and brand marketing teams.

• Proven experience in prospect research, outbound outreach, lead generation, appointment setting, or business development.

• Proficiency in using LinkedIn for professional prospecting and relationship building.

• Excellent written communication skills, including the ability to customize outreach while efficiently working from approved templates.

• Strong organizational abilities and meticulous attention to detail.

• Capacity to work autonomously while maintaining consistent communication and reporting.

• Preferred: 1-2 years of experience in an advertising, media, marketing, or communications agency.

• Preferred: Existing connections or familiarity with advertising agencies, media agencies, brand marketing teams, or the out-of-home media sector.

• Comfort with utilizing LinkedIn, email, and approved messaging templates to initiate conversations and secure meetings.

• Familiarity with HubSpot, LinkedIn Sales Navigator, or similar CRM and prospecting tools.

• Experience in supporting a newer advertising, media, or sponsorship offering.

• Knowledge of media planning, media buying, experiential marketing, shopper marketing, or brand partnerships.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and growth.

• Collaborative and innovative work environment.

• Access to cutting-edge tools and technology.

• Flexible work arrangements and a focus on work-life balance.