Business Development Representative

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create new business opportunities, qualify leads, and assist in managing the sales pipeline.

• Engage with potential clients and present digital marketing and technical services tailored to their requirements.

• Identify, reach out, and connect with prospective clients via email, LinkedIn, and phone calls where suitable.

• Assess inbound leads and schedule discovery meetings that align with War Room's ideal client profile.

• Ensure a steady stream of qualified discovery meetings for the Sales team.

• Evaluate prospects based on projected media budget, authority in decision-making, and genuine interest in paid media services.

• Compile targeted prospect lists using lemlist, LinkedIn Sales Navigator, or similar tools.

• Perform account and contact research to tailor outreach efforts.

• Assist in refining Ideal Customer Profiles (ICPs), personas, and targeting criteria.

• Design, implement, and enhance multichannel outbound prospecting sequences.

• Monitor leads, activities, and outcomes using HubSpot.

• Maintain CRM data integrity and adhere to established workflows.

• Contribute to reports on outreach activities, conversion rates, and pipeline contributions.

• Provide insights on effective messaging and market strategies.

• Record prospect qualification details in HubSpot to facilitate handover to Sales.

• Report directly to the Director of Sales.

⛳️ Requirements

• 1-3 years of experience in B2B sales development or business development, showcasing success in outbound prospecting and scheduling discovery meetings.

• Strong enthusiasm for digital marketing, advertising, or technology services.

• Exceptional communication skills, both written and verbal.

• Comfortable with outbound prospecting and resilient in the face of rejection.

• Highly organized with the capability to manage various outreach activities simultaneously.

• Proactive self-starter with a growth-oriented mindset.

• Familiarity with CRM software (e.g., HubSpot, Salesforce) is an advantage.

• Exposure/experience in programmatic advertising is a plus.

• Experience in an agency setting is a bonus.

• Candidates must reside in the Greater Toronto Area (GTA).

• Must be available to work from 9:00 AM to 5:00 PM Eastern Time.

🏝️ Benefits

• Fully Remote position.

• Work From Anywhere – Enjoy up to 20 days of extended remote work each year.

• Summer Hours – Benefit from added flexibility during the summer months.

• Paid Vacation – Receive 3 weeks of vacation annually.

• Paid Sick Leave.

• Health & Wellness – Comprehensive health and dental benefits along with a wellness spending account.

• Professional Development – Funding available to support your personal and professional growth.

• Retirement Savings – Employer matching for Group Registered Savings Plan (GRSP).

• Approximately $24,000 CAD in annual performance-based variable compensation, contingent upon meeting performance targets and final approval of the compensation plan.