Business Development Representative

This is a fully remote position, open to applicants in California.

📋 Description

• Create sales meetings by generating marketing qualified leads, nurturing ideal customer profile (ICP) contacts, and fostering relationships with senior executives.

• Organize sales-ready meetings within the financial services, insurance, healthcare, and high-value retail sectors.

• Perform account mapping, conduct research, and execute multi-channel outreach via email, cold calls, and LinkedIn.

• Develop and manage the account-based marketing strategy with demand generation utilizing Clay and HubSpot.

• Identify and qualify target accounts for synchronized outbound and marketing initiatives.

• Track intent data, funding events, regulatory changes, and shifts in technology stack to prioritize outreach efforts.

• Convert engaged contacts from website visits, webinar sign-ups, and email subscriptions into sales-ready meetings.

• Leverage AI and sales engagement technologies to customize outreach on a large scale.

• Schedule qualified meetings and equip the sales team with adequate context for discovery discussions.

• Collaborate with demand generation and sales teams through campaign feedback, messaging experiments, and pipeline evaluations.

• Document and enhance the outbound playbook.

⛳️ Requirements

• Proven experience in generating B2B SaaS pipeline through outbound prospecting techniques, including cold emailing, cold calling, and LinkedIn outreach.

• Experience in developing or managing an Account-Based Marketing (ABM) strategy in collaboration with a marketing or demand generation team.

• Ability to create the playbook instead of merely inheriting an existing one.

• Comfortable navigating ambiguity and contributing to an early-stage, foundational build.

• Proficient with CRM and sales engagement tools such as HubSpot, Smartlead, Apollo, Clay, LinkedIn Sales Navigator, or comparable platforms.

• Authentic interest in AI, automation, modern outbound strategies, and ABM approaches.

• Eagerness to learn about regulated industries and comfort in selling where risk and compliance influence purchasing decisions.

• Strong written and verbal communication skills.

• Capability to transform a campaign brief into an effective outbound strategy.

• Ability to closely collaborate with marketing/demand generation and sales teams.

• Minimum of 1 year of outbound prospecting experience.

🏝️ Benefits

• Competitive base salary.

• Health insurance.

• Retirement contributions.

• Access to excellent tools.

• Constructive mentoring opportunities.

• Opportunities for new learnings.

• Supportive teammates.

• Fulfilling workdays.

• Opportunities for pushback, engaging challenges, and mutual respect.