Business Development Representative

This is a fully remote position, open to applicants in Alabama, +32 more states.

📋 Description

• Proactively seek out and connect with potential mid-market clients through various outbound prospecting methods including email, phone, LinkedIn, and other channels.

• Follow up on qualified inbound leads and those generated from marketing efforts to create fresh business opportunities.

• Oversee a designated portfolio of mid-market accounts.

• Utilize intent signals, engagement metrics, account research, and input from the sales team to prioritize organizations and prospects.

• Identify customer pain points, business priorities, timelines, and relevant use cases to effectively qualify prospects.

• Ensure a smooth transition to the appropriate Account Executive.

• Keep precise and timely records of prospect interactions and qualification details in Salesforce and associated tools.

• Collaborate with Mid-Market Account Executives on key accounts, prospecting strategies, messaging, and follow-up opportunities.

• Work alongside Marketing on targeted campaigns, events, webinars, content-related follow-up, and demand-generation initiatives.

• Provide insights on prospect engagement, messaging, lead quality, and market trends.

• Reconnect with previously closed-lost, stalled, or inactive prospects.

• Share insights, messaging strategies, and effective prospecting techniques with the wider BDR team.

• Engage in training, role-playing exercises, coaching sessions, and team meetings.

⛳️ Requirements

• A minimum of 1 year of professional experience.

• Preferred experience in sales, business development, customer-facing roles, or prospecting.

• Driven by measurable goals and comfortable working towards individual activity, meeting, and pipeline-generation objectives.

• Exceptional verbal and written communication skills.

• Ability to manage a high volume of prospects, accounts, follow-ups, and internal priorities while ensuring strong attention to detail and consistent execution.

• Comfortable collaborating closely with Account Executives, Marketing, and other internal teams.

• Proficient in using or willing to learn CRM, sales engagement, intent data, and prospecting tools such as Salesforce, Gong, LinkedIn Sales Navigator, Demandbase, and AI-driven prospecting technology.

• Authorized to work in the United States without current or future employer sponsorship.

• Must reside and work in a state where Lightcast is authorized to operate; Alaska, Arkansas, California, Delaware, Mississippi, Montana, Nebraska, New Mexico, North Dakota, Rhode Island, South Dakota, Vermont, West Virginia, and Wyoming are not included.

🏝️ Benefits

• Equal opportunity workplace.

• Emphasis on diversity of thought and unique perspectives.

• Opportunity to develop a career in sales, business development, or other revenue-focused areas.

• Access to training, role-playing exercises, coaching sessions, and team meetings.

• Collaboration with Account Executives, Marketing, and other internal teams.