Business Development Representative

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Identify and investigate potential clients and target accounts for Fresche Analytics solutions.

• Recognize key decision-makers, including CFOs, Finance leaders, FP&A teams, Controllers, and Analytics leaders.

• Utilize LinkedIn Sales Navigator, ZoomInfo, and industry databases to create focused prospect lists.

• Perform outbound outreach through phone calls, emails, LinkedIn, and other communication channels.

• Articulate how analytics solutions enhance financial reporting, business intelligence, data visibility, and decision-making.

• Customize outreach strategies based on prospects’ industries, business challenges, roles, and technology landscapes.

• Conduct preliminary discovery conversations regarding reporting, analytics, and data environments.

• Identify issues such as manual reporting, reliance on spreadsheets, fragmented data, limited visibility, and inefficient financial reporting.

• Qualify potential opportunities and document findings in Salesforce and sales engagement platforms.

• Arrange qualified introductory meetings for the Analytics sales team.

• Provide insights into prospect challenges, priorities, stakeholders, and potential opportunities.

• Ensure seamless transitions to Account Executives.

• Generate approximately 8–12 qualified Analytics meetings each month.

• Consistently contribute to a qualified pipeline for Fresche Analytics.

• Foster relationships with Finance and business stakeholders in target accounts.

• Monitor and report on lead generation activities, meetings, opportunities, pipeline, conversions, and campaign effectiveness.

• Collaborate with Sales and Marketing on campaigns and messaging focused on Analytics and Finance.

• Maintain precise records of prospecting, accounts, contacts, and interactions in Salesforce.

• Develop an understanding of financial analytics, business intelligence, reporting, AI, modern data platforms, Fresche Analytics solutions, customer use cases, and CFO/Finance challenges.

• Provide feedback regarding prospect objections, messaging effectiveness, market trends, and customer pain points.

⛳️ Requirements

• Demonstrated success in a BDR, SDR, inside sales, or business development role, ideally in technology, analytics, SaaS, or IT services.

• Experience in engaging with senior business stakeholders; having interacted with CFOs or Finance leaders is advantageous.

• Excellent written and verbal communication skills.

• Strong phone presence and capability to effectively engage senior decision-makers.

• Ability to comprehend and convey analytics and technology concepts in a clear, business-oriented manner.

• Self-driven, results-focused, and comfortable working autonomously.

• Strong organizational and time management capabilities.

• Proficient with CRM and prospecting tools such as Salesforce, LinkedIn Sales Navigator, ZoomInfo, Salesloft, Outreach, or similar platforms.

• Experience or familiarity with analytics, financial reporting, Power BI, Microsoft Fabric, Azure Data, or related technologies is a plus.

• Willingness to undertake occasional travel within the US and Canada as required.

🏝️ Benefits

• Flexible hours and a focus on work-life balance.

• Option to work remotely or from one of Fresche’s offices.

• Competitive base salary.

• Performance-based commission structure.

• Comprehensive benefits package.

• Company-provided technology stack and advanced sales tools/resources.

• Collaborative and innovation-driven culture.

• Fully remote work environment.

• Opportunity to significantly contribute to the growth and scaling of Fresche’s Analytics business.

• Equal opportunity, diverse, and inclusive workplace.