Business Development Manager – Player-Coach

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Establish TOOLBX's outbound prospecting function from the ground up.

• Conduct cold calls across all regions targeting lumber and building materials, hardware, plumbing, and PHCP distributors and buying groups in Canada and the US.

• Schedule qualified meetings for Account Executives.

• Facilitate discovery-lite conversations and assess prospects against the ideal customer profile.

• Create and test call scripts, voicemail and email sequences, objection handling strategies, and qualification criteria.

• Set SDR targets, metrics, and ramp-up plans.

• Assist in identifying hiring needs, recruiting, onboarding, and training initial SDRs.

• Conduct call reviews, role-playing sessions, and weekly one-on-ones while continuing to make calls.

• Collaborate with Account Executives on territories, lead transfer standards, and feedback loops.

• Work alongside marketing on trade shows, webinars, campaigns, and messaging feedback.

• Provide market insights to product, marketing, and leadership teams.

• Log calls, update records in HubSpot, and report on activity, connection rates, meetings booked, and sourced pipeline.

⛳️ Requirements

• Over 3 years of experience in outbound B2B sales or business development (SDR, BDR, inside sales, or similar roles).

• Proven track record of meeting or exceeding activity and meetings-booked targets.

• Comfortable making a high volume of cold calls daily.

• Strong instincts for discovery and the ability to qualify prospects effectively.

• Experience in developing or enhancing scripts, sequences, or targeting processes.

• A desire to coach and develop others; previous mentoring, training, or management experience is advantageous.

• Comfortable selling to owner-operated, relationship-driven businesses.

• Proficient in using a CRM and sales engagement tools like HubSpot or Apollo.

• Disciplined in maintaining accurate CRM data.

• Self-directed and adaptable to a remote-first, early-stage environment with ambiguity.

• Bonus: experience in building materials, hardware, plumbing, PHCP, or wholesale distribution.

• Bonus: background in selling SaaS, e-commerce, payments, or ERP-adjacent software to distribution sectors.

• Bonus: experience in hiring, onboarding, or coaching SDRs or BDRs.

• Bonus: familiarity with HubSpot, Apollo, Gong, or similar sales tools.

🏝️ Benefits

• Competitive benefits package.

• Equity opportunities.

• Variable compensation linked to meetings booked, sourced pipeline, and team performance.

• On-target earnings estimated between CA 110,000–130,000.