Business Development Manager – Paint

This is a fully remote position, open to applicants in Canada.

📋 Description

• Enhance Festool’s presence in the paint retail sector across Canada and stimulate revenue growth.

• Identify, qualify, recruit, and nurture new paint dealer locations.

• Create and implement an annual business development strategy for the Canadian paint market.

• Assess distribution gaps and prioritize opportunities based on market potential and dealer capabilities.

• Cultivate relationships with dealer owners, leadership teams, buyers, and decision-makers.

• Prepare dealer proposals encompassing assortments, opening orders, merchandising, training, and launch activities.

• Oversee dealer onboarding and transition locations from opening orders to consistent sell-through and repeat business.

• Increase engagement within existing paint retail networks.

• Expand the growth of assigned paint dealers through assortment diversification, product availability, merchandising, and sales increase.

• Train dealer teams to effectively demonstrate, recommend, and sell Festool products.

• Utilize product demonstrations, contractor engagement, and dealer events to stimulate location activation and demand creation.

• Identify Canadian opportunities within centrally managed accounts and buying groups.

• Collaborate with sales, marketing, training, and customer service teams.

• Maintain an active CRM pipeline to track opportunities, openings, revenue potential, and subsequent steps.

• Monitor location productivity, reorder activity, sales growth, and pipeline conversion.

• Strategically plan national travel and customer engagement focusing on priority markets and high-value opportunities.

⛳️ Requirements

• Bachelor’s degree in Business, Marketing, Sales, or a related field is preferred, or equivalent relevant experience.

• A minimum of 5 years in sales, business development, or dealer development is preferred, ideally in paint, coatings, power tools, abrasives, or related professional trade markets.

• Proven track record in recruiting new dealers, expanding retail distribution, or enhancing participation within multi-location customer networks.

• Demonstrated ability to convert prospective accounts into active, productive customers and achieve sustained revenue growth.

• Strong comprehension of the Canadian paint retail market; established industry connections are highly preferred.

• Experience in identifying market opportunities, prioritizing prospects, and developing actionable business development strategies.

• Excellent commercial judgment, including articulating dealer value, recommending assortments, and negotiating commitments within company guidelines.

• Confidence in engaging with dealer owners, senior decision-makers, buyers, and store-level teams.

• Capability to conduct hands-on product demonstrations and dealer training.

• Willingness to acquire in-depth knowledge of Festool products and applications.

• Strong skills in prospecting, negotiation, presentation, and relationship-building.

• Proficiency with CRM tools and sales analytics.

• Ability to manage national responsibilities and coordinate internal resources without direct reporting authority.

• Residence in the Greater Toronto Area.

• Willingness and ability to travel across Canada and occasionally to the United States, including overnight travel and some weekend events.

• Proficiency in English is required; French proficiency is preferred.

• Valid driver’s license and capability to transport and demonstrate tools and equipment safely.

• Willingness to travel overnight approximately 50% of the time.

🏝️ Benefits

• Paid holidays in accordance with statutory and provincial regulations.

• Generous vacation and paid time off (PTO) package.

• Continuing education reimbursement benefits available upon eligibility.

• Comprehensive medical, dental, and vision insurance.

• Short- and long-term disability insurance options.

• Optional life insurance coverage.

• RRSP with a company match of up to 6%.

• Paid corporate volunteer day.

• Competitive salary and benefits package.

• Parental paid leave policy.

• Leadership training programs.

• Wellness initiatives.

• Employee-led resource groups.

• Charitable initiatives.