Business Development Manager – Dealer Channel

This is a fully remote position, open to applicants in Belgium.

📋 Description

• Develop and implement a comprehensive multi-country strategy for the dealer channel focused on robotic lawn and pool solutions.

• Create segmentation strategies for various channels, including garden specialists, forestry dealers, service providers, and pool specialists.

• Tailor go-to-market strategies to accommodate diverse dealer conditions, seasonal variations, and customer journeys.

• Identify and recruit key dealer partners and/or distributors within garden and pool sectors.

• Establish expansion priorities based on country, region, and channel type.

• Manage pricing structures, margin models, and commercial agreements for the dealer channel.

• Define and track key performance indicators (KPIs) such as sell-in, sell-out, inventory turnover, margin, and service performance.

• Collaborate with Product, Marketing, Supply Chain, and After-Sales teams on product launches, dealer training, certification, and service ecosystems.

• Develop dealer-centric marketing strategies, including point-of-sale materials, promotions, demonstration programs, and events.

• Lead and mentor Business Development Managers across different regions.

• Establish objectives, coaching standards, and performance expectations.

• Employ structured, data-driven approaches to channel management.

⛳️ Requirements

• Over 10 years of experience in dealer-focused sales or business development.

• Experience in either garden/outdoor power equipment, robotic lawn mowers, or pool equipment and technical pool products.

• Demonstrated success in managing multi-country dealer networks across Europe.

• In-depth knowledge of indirect sales and dealer economics.

• Strategic mindset coupled with practical execution skills.

• Ability to navigate complexity across various dealer types and cultural contexts.

• Proficiency in English (mandatory).

• Fluency in at least one major European language; preferred languages include German, French, Italian, Spanish, Swedish, or Norwegian.

• Willingness to travel frequently throughout Europe.

🏝️ Benefits

• Opportunity to work autonomously within a skilled and highly motivated team.

• A stimulating role in a dynamic and rapidly growing environment.

• The chance to generate and implement your own ideas.

• Employee discount on Ecovacs robots.

• Direct access to an insurance/savings plan.

• Job ticket or complimentary parking space.

• Subsidy for gym memberships.

• Availability of fresh fruit, coffee, water, and more.