Business Development Lead Generation Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Conduct research on potential clients, emerging markets, and new industry sectors that align with the growth strategy and services of 2020 Companies.

• Identify businesses, key decision-makers, and professional contacts utilizing LinkedIn, ZoomInfo, HubSpot, industry resources, and various research tools.

• Create and oversee focused prospect lists and outbound marketing campaigns.

• Achieve a daily target of at least 50 outbound calls and 50 tailored prospecting emails.

• Engage in regular LinkedIn outreach, which includes sending connection requests, direct messages, follow-ups, and interactions.

• Connect with senior-level decision-makers through cold calling, emailing, LinkedIn, and professional networking.

• Assess and qualify prospects based on their business requirements, authority, timing, program scope, and potential opportunities.

• Arrange introductory meetings for the Business Development and Client Solutions teams with qualified leads.

• Create, test, and refine call scripts, email formats, LinkedIn messages, value propositions, and responses to objections.

• Act as a HubSpot administrative specialist for lead-generation initiatives, encompassing contact management, list segmentation, workflows, sequences, reporting, dashboards, and data integrity.

• Accurately document outreach efforts, responses, notes, follow-up actions, and changes in lead status within HubSpot.

• Ensure a well-organized and clean CRM pipeline with a clear status and next steps for each active prospect.

• Maintain professional and persistent follow-up across various communication channels.

• Collaborate with the Vice President of Client Solutions to prioritize industries, sectors, target accounts, and campaigns.

• Monitor activity, response rates, qualified leads, scheduled meetings, conversion rates, and performance metrics.

• Provide market intelligence, prospect insights, objections, competitive information, and new opportunities to leadership.

• Adhere to relevant telephone, email, LinkedIn, privacy, and organizational communication standards.

⛳️ Requirements

• Proven track record in cold calling, outbound lead generation, inside sales, business development, or a similar high-volume sales position.

• Strong proficiency in HubSpot, encompassing CRM administration, contact management, lists, sequences, workflows, reporting, and database upkeep.

• Experience utilizing ZoomInfo for company research, contact identification, list creation, and lead qualification.

• High proficiency with LinkedIn for prospect research, relationship building, and outbound outreach efforts.

• Experience in researching new industries, sectors, companies, and potential buyers.

• Comfortable with making numerous outbound calls, sending emails, and reaching out on LinkedIn daily.

• Excellent verbal and written communication abilities.

• Charismatic, confident, and professional, with a comfort in initiating conversations with new prospects.

• Resilient and tenacious, capable of handling rejection while maintaining a positive outlook on prospecting.

• Strong skills in crafting and adapting sales scripts, email communications, LinkedIn outreach, and responses to objections.

• Exceptional attention to detail, organization, record-keeping, and follow-through.

• Ability to customize outreach while sustaining a high level of daily productivity.

• Proficient in Microsoft Office and common sales productivity tools.

• Experience in selling outsourced services, third-party labor, staffing, field sales, retail activation, merchandising, experiential marketing, or workforce solutions is preferred.

• Familiarity with prospecting into enterprise or national accounts is preferred.

• Knowledge of multi-location retail, consumer technology, telecommunications, or similar industries is preferred.

• Experience in supporting longer, consultative B2B sales cycles is preferred.

• Previous experience with HubSpot administration or sales operations support is preferred.

🏝️ Benefits

• Competitive salary with weekly pay.

• Access to next-day pay on demand through DailyPay.

• Eligibility for medical, dental, and vision benefits.

• Participation in a 401k plan with company matching.

• Scholarship opportunities available for employees and their immediate family members.

• Employee Assistance Program.

• Paid Time Off and holidays.

• Long-term career development pathways.

• Opportunities for personal growth.

• Professional stretch assignments.

• An inclusive workplace environment.