Business Analyst

This is a fully remote position, open to applicants in Connecticut.

📋 Description

• Provide support to various customer groups and/or therapeutic areas.

• Analyze and interpret advanced analytics to facilitate decision-making regarding promotional strategies and their effectiveness.

• Conduct marketing mix modeling and ROI analyses related to marketing initiatives, customer channels, and promotional expenditures.

• Assist in brand planning, the evolution of the field force, non-personal digital/virtual activities, and forecasting efforts.

• Perform advanced analytics for brand planning and allocation of promotional resources, including digital customer channels and the evolution of commercial models.

• Act as a liaison between Marketing and Sales to develop business tactics and strategies.

• Implement departmental procedures and collaborate across the organization to align marketing strategy with sales force call plans, virtual/non-personal digital activities, and telephone strategies.

• Convey analytical findings to internal customers and ensure their effective utilization.

• Develop and disseminate knowledge of analytical methodologies and high-quality vendors, including third-party digital agencies.

• Establish work habits that support the evolving processes and execution needs of the therapeutic business function.

⛳️ Requirements

• Bachelor’s degree with seven (7) years of analytic experience involving relevant data sources and analytical methodologies, OR a Master’s degree with five (5) years of experience in similar areas.

• Strong preference for experience in analyzing large, deidentified patient claims data sets.

• Highly preferred experience in Metabolic therapeutic areas such as CardioRenal Metabolic (e.g., Chronic Kidney and Heart Failure).

• Experience working with a large pharmaceutical manufacturer is strongly preferred.

• Proficiency in developing, documenting, and communicating analytical plans.

• Expertise in advanced analytical techniques, including multivariate analysis and promotional responsiveness techniques.

• Background in conducting digital analytics (non-personal marketing tactics like email, banners, mobile alerts) or experience in another analytical field with a demonstrated enthusiasm for digital technology.

• Experience in analyzing campaigns and performing in-campaign analytics to enhance performance, along with working with Consumer marketing databases.

• Ability to understand customer needs, incorporate them into deliverables, and ensure recommendations/results are implemented.

• Skilled in coordinating insights from various functions and sources (e.g., marketing research, forecasts) into comprehensive and insightful analyses and/or recommendations.

• Proficient in R/Python and/or SAS, as well as other data extraction and analytical tools such as SQL.

• Familiarity with Excel and PowerPoint.

• Strong interpersonal skills.

• Capability to manage multiple projects simultaneously.

• Must be willing to work regular business hours in alignment with the EST time zone.

🏝️ Benefits

• Remote work arrangement.

• Work regular business hours aligned to the EST time zone.