Brand Performance Marketer

This is a fully remote position, open to applicants in Wisconsin.

📋 Description

• Report directly to the Senior Director of Marketing & AI Innovation

• Create and manage omnichannel campaigns utilizing web, email, and social platforms

• Take ownership of campaign strategy, briefs, and results while overseeing agencies and freelancers

• Act as the brand intelligence layer for paid media initiatives

• Manage AEO and SEO strategies along with agency execution

• Develop measurable social media campaigns and guide creative agencies

• Oversee ongoing email lifecycle architecture, including segmentation, automation, deliverability, and performance metrics

• Provide web agencies with guidance on messaging hierarchy, page intent, and conversion narratives

• Assess brand performance through metrics such as share of voice, earned mentions, amplification, sentiment, pipeline, and revenue

• Equip paid media teams with creative strategies, audience insights, and messaging frameworks

⛳️ Requirements

• 3 to 6 years of experience in brand, content, or digital marketing with a focus on performance accountability

• Demonstrated ability to design campaigns across owned channels

• Strong proficiency in AEO and SEO strategy

• Familiarity with large language models and answer engines

• Experience in managing agencies

• Extensive operational ownership of email as a performance channel

• Experience in developing lifecycle programs, optimizing sequences, and reporting on email's contribution to business results

• Capability to link brand metrics to business outcomes

• Bachelor's degree in Communication, Journalism, or a related field in Marketing

🏝️ Benefits

• An inclusive and diverse workplace

• An equal opportunity employer

• Reasonable accommodations provided throughout the employment process

• Benefits and privileges associated with employment