Brand Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of campaign strategy and structure for key brand and partner initiatives, including collaborative marketing projects with essential merchants and continuous merchant and promotional campaigns.

• Convert business objectives, audience insights, and brand strategies into comprehensive briefs and actionable recommendations.

• Foster early strategic insights and lead the development of briefs for partner campaigns.

• Facilitate collaboration among the Partner Marketing, Product Marketing, Creative, Social, Paid, and Communications teams.

• Provide guidance to teams on trade-offs and complex decision-making processes.

• Evaluate creative outputs to ensure that execution teams are able to deliver high-quality work.

• Establish the go-to-market strategy for campaigns and set investment priorities.

• Determine how Brand Operations resources timelines and workflows, as well as how channel leads distribute budgets.

• Identify campaign insights and transform them into reusable frameworks and standards.

• Oversee brand measurement and reporting in collaboration with paid and analytical teams.

• Uphold the integrity of the brand health tracker.

• Hold execution partners accountable to the established brief.

• Provide leadership with regular performance reporting and necessary adjustments.

⛳️ Requirements

• 8-10 years of experience in brand marketing, integrated marketing, or a closely related field.

• Proven experience managing complete campaigns from strategy through to launch.

• Preferably experience in both agency settings and in-house teams.

• Experience in briefing and managing creative work to ensure alignment with strategy, budget, and timelines.

• Demonstrated history of enhancing brand awareness, equity, and differentiation using data and consumer insights.

• Ability to assess performance against business KPIs.

• Comfortable working within a complex, matrixed marketing organization.

• Skilled at building consensus among cross-functional partners through influence.

• Proficient in utilizing data to develop and articulate a clear perspective.

• Experience in extending campaigns to global markets is advantageous.

• Background in fintech, financial services, or another trust-sensitive sector is a plus.

• Visa sponsorship is not available for this position.

🏝️ Benefits

• Equity rewards may be included in total compensation.

• Monthly stipends for health, wellness, and technology expenses.

• 100% subsidized medical coverage for you and your dependents.

• Dental and vision coverage for you and your dependents.

• Flexible Spending Wallets with stipends for Technology, Food, Lifestyle needs, and family forming expenses.

• Competitive vacation and holiday policies.

• Employee stock purchase plan allowing employees to acquire shares of Affirm at a discounted rate.

• Reasonable accommodations provided during the hiring process.