Brand Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of campaign strategy and structure for key brand and partner initiatives, including co-marketing efforts with major merchants and continuous merchant and promotional campaigns.

• Convert business objectives, audience insights, and brand strategies into comprehensive briefs and actionable recommendations.

• Lead the development of briefs for partner campaigns spanning Partner Marketing, Product Marketing, Creative, Social, Paid, and Communications.

• Provide guidance to teams on trade-offs and complex decisions while reviewing creative executions.

• Establish the go-to-market strategy and investment priorities for campaigns.

• Manage the timelines and workflow of Brand Operations as well as the allocation of channel budgets.

• Identify campaign insights and transform them into reusable frameworks and standards.

• Oversee brand measurement and reporting in collaboration with paid and analytical teams.

• Maintain the brand health tracker and ensure execution partners adhere to the established briefs.

• Deliver regular performance reports to leadership, highlighting necessary adjustments.

⛳️ Requirements

• 8-10 years of experience in brand marketing, integrated marketing, or a closely related field.

• Proven ability to manage complete campaigns from strategy through to launch.

• Ideally, experience working in both agency and in-house environments.

• Strong collaborative skills to produce impactful creative work.

• Experience in briefing and overseeing creative projects that align with strategy, budget, and timelines.

• Demonstrated success in building brand awareness, equity, and differentiation through data and consumer insights.

• Capability to assess performance against business KPIs.

• Skilled in navigating complex, matrixed marketing organizations.

• Ability to foster alignment among cross-functional partners through influence.

• Proficient in utilizing data to develop and communicate a clear perspective.

• Bonus: experience in extending campaigns to international markets.

• Bonus: experience in fintech, financial services, or other trust-sensitive sectors.

🏝️ Benefits

• Monthly stipends for health, wellness, and technology-related expenses.

• 100% subsidized medical coverage for employees and their dependents.

• Dental and vision insurance for employees and their dependents.

• Flexible Spending Wallets providing stipends for Technology, Food, Lifestyle needs, and family formation expenses.

• Competitive vacation and holiday schedules.

• Employee stock purchase plan offering discounted shares of Affirm.

• Reasonable accommodations provided during the hiring process.