Brand Marketing – Assistant Manager / Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Lead and implement brand marketing strategies across various channels including trade, retail, digital, and on-ground platforms.

• Strategize and oversee the launch of new products, flavors, and market entries from conception to execution.

• Collaborate closely with sales and distribution teams to design and implement trade marketing programs, retailer activations, POSM, and visibility projects.

• Convert the brand strategy into effective campaigns and consumer-facing communications across different markets.

• Liaise with creative, digital, production, and activation partners to ensure timely project execution.

• Monitor market trends, competitor actions, consumer behavior, and trade feedback to pinpoint new opportunities.

• Assist in managing marketing budgets, planning campaigns, and evaluating marketing effectiveness.

• Engage actively in the market to understand retailer and consumer activities, and relay those insights back to the brand.

• Gradually take more responsibility for the Firki brand and its growth trajectory.

⛳️ Requirements

• 3–5 years of experience in Brand Marketing, Trade Marketing, or Consumer Marketing.

• Previous experience in FMCG is preferred, particularly within the beverages, foods, or other high-frequency consumer categories.

• A solid understanding of trade marketing and general trade is a significant advantage.

• Experience in managing product launches, market introductions, or brand activations.

• A proactive, inquisitive mindset with a willingness to learn and take ownership.

• Capability to thrive in a fast-paced, entrepreneurial setting.

• Comfortable working across various departments including Sales, Trade, Creative, Digital, and Operations.

• Willingness to travel extensively as the brand expands into new markets.

• An MBA is preferred; however, strong relevant experience and potential are of greater importance.

🏝️ Benefits

• Competitive compensation that is negotiable for the right candidate based on experience and potential.

• Chance to contribute to building the brand from its foundation.

• Ownership and exposure to significant projects.

• Opportunities for personal and professional growth alongside the brand.