Brand Marketing – Assistant Manager / Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Take charge of and implement brand marketing strategies across trade, retail, digital, and on-ground platforms.

• Strategize and oversee the introduction of new products, flavors, and market entries from conception to execution.

• Collaborate with sales and distribution teams on trade marketing initiatives, retailer activations, point-of-sale materials, and visibility projects.

• Convert brand strategy into impactful campaigns and consumer-oriented communications across various markets.

• Liaise with creative, digital, production, and activation partners to ensure timely execution of plans.

• Monitor market trends, competitive landscape, consumer behavior, and trade feedback to uncover new opportunities.

• Assist in managing marketing budgets, campaign planning, and evaluating marketing effectiveness.

• Spend time in the market to understand retailer and consumer dynamics, bringing insights back to enhance the brand.

• Gradually take on greater responsibility for the Firki brand and its growth trajectory.

⛳️ Requirements

• 3–5 years of experience in Brand Marketing, Trade Marketing, or Consumer Marketing.

• Previous experience in the FMCG sector is preferred, particularly in beverages, foods, or high-frequency consumer categories.

• Strong insight into trade marketing and general trade is advantageous.

• Proven experience with product launches, market entries, or brand activations.

• Ability to thrive in a fast-paced, entrepreneurial setting.

• Comfortable collaborating across Sales, Trade, Creative, Digital, and Operations teams.

• Willingness to travel extensively as the brand expands into new markets.

• MBA is preferred; however, relevant experience and potential are of greater significance.

🏝️ Benefits

• Compensation is negotiable based on experience and potential.

• An opportunity to contribute to building the brand from the ground up.

• Ownership, exposure, and the chance to grow alongside the brand.