Brand & Editorial Marketer

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Define TLDR's brand voice by transforming positioning into a coherent brand narrative while managing voice and tone guidelines.

• Develop executive and thought-leadership content.

• Oversee editorial strategy and manage the story pipeline.

• Create and maintain the content calendar, generating themes, angles, and narratives for owned social, Growth, and Demand Generation channels.

• Collaborate with Strategy & Ops to convert first-party audience and performance data into trend analyses, forecasts, and other marketable content.

• Generate B2B assets for Sales and Account Management teams.

• Produce consumer-facing brand initiatives and experiment with formats and channels including video, social campaigns, and innovative brand projects.

• Set the standard for editorial quality across the Content Studio.

• Work with curators to maintain a consistent TLDR voice.

• Create a year-long editorial calendar, brand voice and tone guide, B2B assets, and an active story pipeline.

• Establish attribution for content-driven inbound demand.

• Manage the ongoing review process for brand voice and consumer-facing narratives and campaigns.

⛳️ Requirements

• 7–10 years of experience in content or editorial roles.

• Extensive knowledge in either B2B SaaS or media/newsletters, with basic familiarity in the other field.

• Proven experience managing an editorial calendar.

• Demonstrated ability to develop brand voice and tone.

• Experience in writing and editing both long-form and short-form content.

• A strategic, data-driven approach utilizing traffic, CTR, engagement, and attribution metrics.

• Cross-functional experience collaborating with Sales or Account Management on buyer-centric content.

• Experience overseeing freelance or contract writers.

• Strong editorial and brand judgment.

• Capability to lead through influence across Growth, Product Marketing, Content Studio, and external contributors.

• Flexibility to work as a hands-on individual contributor and player-coach.

• Audience-first mindset with a commercial focus.

• Bonus: Experience in establishing a content function from scratch, working in digital media or newsletters, or managing both B2B buyer content and consumer brand storytelling.

• Must have authorization to work legally in the U.S.

🏝️ Benefits

• Annual cash bonus of $43,000 contingent on meeting company revenue targets, with potential to reach up to $86,000.

• Competitive salary bands for tier-1 cities regardless of your location.

• Biannual team offsite gatherings.

• Flexible paid time off along with holidays.

• Comprehensive medical, dental, and vision benefits, with a fully covered option available.

• Empower 401(k) Plan.

• Paid parental leave policy.

• Home office stipend for equipment, including standing desks, second monitors, chairs, or walking pads.

• Learning & Development stipend, which includes access to AI tools.