Brand Activation Manager – Events, Trade & Cultural Channels

This is a fully remote position, open to applicants in Germany.

📋 Description

• Create the offline brand activation strategy for Germany.

• Collaborate with senior management to determine venues and activation locations.

• Take ownership of activations from briefing and concept creation to production, on-site implementation, and post-evaluation.

• Identify and develop out-of-home and cultural channels leading to listings.

• Coordinate with internal teams, agencies, service providers, event organizers, promoters, and retail partners.

• Draft briefs, timelines, and responsibility matrices.

• Plan and oversee activation budgets.

• Establish KPIs and evaluate the resulting business impact and ROI.

• Create playbooks based on successful activations.

⛳️ Requirements

• Proven experience in brand activation, experiential, event, field, or trade marketing, sponsorship, or a similar environment, whether on the brand or agency side.

• Experience in managing projects that necessitate close collaboration between internal teams and external partners.

• Capability to handle multiple workstreams, deadlines, service providers, and stakeholders simultaneously.

• Proficient knowledge of budgets, KPIs, performance evaluations, and ROI analysis.

• Experience overseeing the process from research to listing, both digitally and on-site.

• Strong understanding of culture, consumer behavior, events, retail, and lifestyle trends in Germany.

• Confident communication skills in German and strong proficiency in English.

• Willingness to travel regularly across Germany, including weekends.

• Hands-on and solution-focused mindset.

🏝️ Benefits

• Flexible work arrangements from anywhere, with a maximum time difference of three hours from Berlin.

• €500 home office budget upon joining.

• Opportunities for professional development and training.

• Two offsite events each year.

• Team-building events.

• Deutschlandticket.

• Urban Sports Club membership.

• 30 days of vacation.

• Competitive salary.