Bilingual Marketing Campaigns Manager, Mandarin, English

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategically develop, initiate, and oversee Facebook and Meta advertising campaigns aimed at generating leads for restaurant owners and operators.

• Experiment with creative content, target audiences, and offers to enhance cost efficiency per lead and demo conversion rates.

• Supervise budget management and bidding strategies across various campaigns.

• Execute LinkedIn advertising campaigns focused on demand generation and enhancing brand visibility.

• Collaborate with the Sales team to ensure LinkedIn targeting aligns with designated account lists and the ideal customer profile.

• Design and implement Account-Based Marketing (ABM) initiatives targeting significant restaurant groups, multi-unit operators, and enterprise clients.

• Facilitate outreach through advertisements, emails, direct mail, or gifting in partnership with Sales leadership.

• Monitor account engagement and the influence of ABM programs on the pipeline, providing results to marketing leadership.

• Lead the email marketing strategy, encompassing nurture sequences, newsletters, and promotional campaigns.

• Develop and manage nurture journeys and email automation workflows within Salesforce Marketing Cloud.

• Segment and personalize email campaigns based on lead source, cuisine/industry vertical, and position in the sales funnel.

• Analyze, measure, and report on campaign performance, focusing on pipeline development and return on investment (ROI).

• Collaborate with Digital Marketing and Product Marketing Managers to ensure cohesive messaging and offerings.

• Oversee the campaign calendar and budget across paid social, LinkedIn, ABM, and email initiatives.

⛳️ Requirements

• Minimum of 6 years' experience executing B2B marketing campaigns across paid social, LinkedIn, ABM, and/or email marketing.

• Practical experience with Meta Ads Manager and LinkedIn Campaign Manager.

• Familiarity with ABM platforms such as Demandbase, 6sense, or RollWorks.

• Proficient in email/marketing automation tools such as Salesforce or HubSpot.

• Strong analytical capabilities and comfort in interpreting campaign data in Salesforce to adjust strategies accordingly.

• Exceptional written and verbal communication skills in English.

• Professional or fluent proficiency in Mandarin Chinese.

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience.

• Preferred: experience in marketing to restaurant owners, small and medium-sized businesses (SMBs), or other B2B verticals.

• Preferred: background in A/B testing and conversion rate optimization.

• Preferred: experience with Customer Data Platforms (CDPs) or intent-data tools such as Clay or Bombora.

• Preferred: experience in organizing field events, sponsorships, or in-person activations that support ABM strategies.

🏝️ Benefits

• Competitive compensation package.

• Medical, dental, and vision insurance.

• 401(k) plan.

• 100% employer-funded Short-Term Disability (STD) coverage.

• 100% employer-funded Life Insurance.

• 100% employer-funded Accidental Death and Dismemberment (AD&D) Insurance.

• Paid company holidays.

• Day off for birthdays.

• Paid Parental Leave.

• Flexible Paid Time Off (PTO).

• Employee Assistance Program (EAP).