Banking and Capital Markets Product Marketing Lead

This is a fully remote position, open to applicants in New York.

📋 Description

• Lead comprehensive product marketing initiatives and go-to-market strategies for the Banking, Capital Markets, and Asset Management sectors.

• Foster engagement and create a pipeline with institutional buyers.

• Develop and implement product marketing plans and messaging aligned with key business use cases.

• Align marketing efforts with overarching business priorities.

• Establish and cultivate relationships with institutional clients, partners, and internal sales teams.

• Enhance deal velocity and long-term value.

• Oversee industry surveys and research initiatives.

• Provide insights that inform positioning and thought leadership related to key Chainlink use cases.

• Drive rapid execution across campaigns and initiatives.

• Ensure swift iteration and consistent delivery of business results.

⛳️ Requirements

• Experience owning or leading high-impact global B2B marketing initiatives aimed at financial services and fintech brands.

• Background in Banking, Capital Markets, Fintech, or Asset Management.

• Proven ability to market to institutional buyers.

• Capability to develop and implement product marketing plans and go-to-market strategies aligned with significant business objectives.

• Experience navigating compliance considerations within regulated industries.

• Strategic thinker with tactical execution abilities.

• Skilled in building and maintaining partnerships with sales teams.

• Experience in a client-facing role, either internally or at a marketing agency (preferred).

• Background in agency settings working with enterprise clients or challenger brands (preferred).

• Ability to work with urgency and deliver high-quality results in fast-paced environments (preferred).

• Experience managing comprehensive marketing efforts across multiple channels (preferred).

• Proven ability to influence stakeholders, provide constructive feedback, and drive strategic direction (preferred).

• Experience creating client-facing materials, playbooks, or sales enablement resources (preferred).

• Exposure to marketing initiatives related to Web3 or blockchain (preferred).

🏝️ Benefits

• Long-term incentives.

• Comprehensive benefits package.

• Remote work opportunities.

• Flexibility to align working hours with Eastern Standard Time (EST).