B2C Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement digital campaigns aimed at increasing resident enrollment in Summer's city and state programs.

• Create go-to-market strategies for each city or state launch, specifying audience segments, channel mix, budget, timeline, and enrollment goals.

• Conceptualize, launch, and enhance high-converting multi-channel campaigns utilizing paid and organic social media, search, creator partnerships, guerrilla marketing, and other non-traditional digital avenues.

• Develop human-centric messaging tailored for specific resident demographics.

• Transform partner and government messaging into consumer-friendly creative while ensuring alignment and review coordination.

• Plan launch events in collaboration with partner communication teams, which may include announcement events, press outreach, and content for elected officials.

• Produce, write, and revise creative assets such as copy, short-form video hooks, and visual ad variations.

• Identify and manage local creators and influencers while nurturing user and partner spokespersons.

• Establish tracking and reporting systems to connect expenditures to enrollments by channel, message, and geography.

• Present campaign performance results to Summer leadership and government partners.

• Conduct compliance reviews of public claims to prevent financial advice or exaggerated results.

• Collaborate with internal Summer teams and government partner communication staff.

⛳️ Requirements

• 5+ years of direct experience in B2C/D2C growth marketing, digital acquisition, or campaign management, with a demonstrated history of driving significant consumer action or enrollment.

• Proven ability to develop innovative campaign concepts, test non-traditional formats, and engage audiences in creative ways.

• Practical experience managing paid social media budgets across Meta, TikTok, YouTube, and LinkedIn, as well as paid search on Google.

• Capability to track conversion paths from initial engagement to completed enrollment and leverage performance data for campaign adjustments.

• Proficiency in simplifying complex topics, such as finance or student loans, for the average consumer.

• Direct experience in briefing, negotiating, and executing performance-driven creator campaigns.

• Comfort in navigating multi-stakeholder approval processes and collaborating with partner or client teams.

• Willingness to travel approximately 10% of the time if required.

🏝️ Benefits

• Equity grant to participate in Summer's success.

• 100% employee-covered medical, dental, and vision insurance.

• 401(k) plan with a 3% match.

• Direct contributions towards your student loans.

• Up to 11 paid holidays plus flexible PTO.

• Paid leave for family, health, or personal needs.

• Annual in-person events, including Summer Camp and Summer Wonderland.

• Comprehensive benefits package for full-time roles.

• Remote-first working environment with asynchronous work and virtual weekly meetings.

• Two annual offsite events.