B2B Partner Marketing Strategy Lead – Health

This is a fully remote position, open to applicants in Alabama, +29 more states.

📋 Description

• Lead the strategy and execution of partner and B2B marketing initiatives.

• Take ownership of developing and implementing partner-centric go-to-market strategies tailored to key audiences, aligned with business objectives.

• Direct demand-generation campaigns aimed at enhancing awareness, generating leads, and fostering pipeline development alongside Sales and Commercial teams.

• Manage and advance the Health100 sales enablement ecosystem.

• Create unique partner-oriented value propositions and supporting materials, such as presentations, sell sheets, FAQs, and case studies.

• Oversee partner-focused launches, messaging, materials, and schedules across various teams.

• Collect and utilize feedback from Sales and partners to refine messaging and enhance effectiveness.

• Establish KPIs and measurement frameworks for pipeline, partner engagement, and commercial outcomes.

⛳️ Requirements

• A minimum of 5 years of experience in B2B, partner, or product marketing.

• At least 5 years of experience in crafting partner-facing messaging, product launches, and sales enablement materials.

• Proven track record of 4+ years in driving demand generation and supporting pipeline growth.

• A minimum of 4 years of experience collaborating cross-functionally with Sales and Product teams.

• Demonstrated analytical and strategic thinking capabilities for 3+ years.

• Experience of 3+ years effectively operating within a highly matrixed organization.

• Strong organizational, communication, storytelling, and stakeholder management skills for 3+ years.

• A Bachelor’s degree in Business, Marketing, or a related field, or equivalent experience (HS Diploma plus 5 years of experience) is required.

• Experience in healthcare, technology, or regulated industries is preferred.

🏝️ Benefits

• CVS Health bonus, commission, or short-term incentive program.

• Target award in the company’s equity award program.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Paid time off.

• Retirement savings options.

• Wellness programs.

• Additional resources supporting physical, emotional, and financial well-being.