B2B Paid Media Specialist

This is a fully remote position, open to applicants in New Jersey, +4 more states.

📋 Description

• Oversee and enhance paid social campaigns on platforms such as LinkedIn, Meta/Facebook, and Reddit.

• Track campaign performance, manage budgets, pacing, and bidding strategies.

• Develop and initiate campaigns using creative assets and copy provided by internal teams.

• Consistently test and refine audiences, targeting, placements, and creative elements.

• Identify opportunities to enhance campaign efficiency and overall performance.

• Assist with conversion tracking, measurement, and reporting activities.

• Propose paid social strategies that align with broader demand generation and pipeline objectives.

• Collaborate with internal teams such as Demand Generation, Creative, and Web.

• Proactively communicate platform trends, insights, and optimization opportunities.

⛳️ Requirements

• Extensive hands-on experience in B2B SaaS or B2B technology paid social advertising.

• In-depth knowledge of LinkedIn Ads and Meta Ads.

• Proven experience in managing substantial paid media budgets.

• Strong grasp of B2B demand generation and comprehensive funnel marketing.

• Excellent analytical and campaign optimization capabilities.

• Ability to operate independently while maintaining proactive communication with stakeholders.

• Experience with Reddit Ads is highly preferred.

• Familiarity with 6sense, StackAdapt, programmatic display, CTV, or podcast advertising is a plus.

• This position is focused on paid social management and does not encompass paid search responsibilities.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and career advancement.

• Collaborative and innovative work environment.