B2B Paid Advertising Strategist

This is a fully remote position, open to applicants in Colombia, +4 more countries.

📋 Description

• Take charge of executing, monitoring, and enhancing campaigns within a designated portfolio of clients.

• Collaborate with account leadership to conceptualize and refine paid advertising strategies as part of the overall media mix.

• Handle reporting, optimizations, client communications, keyword research, ad copy creation, bid adjustments, and ongoing campaign management.

• Implement performance marketing strategies through paid social and native media platforms.

• Develop and manage campaigns from start to finish across platforms such as Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.

• Drive performance optimizations and oversee or provide guidance on client budgets with precise pacing.

• Conduct quality assurance measures to avoid errors that could impact revenue.

• Offer proactive strategic recommendations while identifying opportunities and risks.

• Maintain client testing roadmaps and oversee the next steps in experimentation project management.

• Identify and escalate genuine performance risks promptly.

• Convey performance metrics, strategies, recommendations, deliverables, and action items internally.

• Deliver weekly client progress summaries that include performance insights and future suggestions.

• Utilize knowledge of marketing funnels and Power Digital processes.

• Leverage the Nova ecosystem and AI technologies to enhance business operations.

• Utilize data storytelling to communicate results and next steps to clients and stakeholders.

⛳️ Requirements

• 2-3 years of experience in digital marketing, with 1-2 years in an agency environment.

• At least 2-3 years of direct experience with a minimum of two paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising networks.

• Experience in campaign development and optimization processes, including bid adjustments, keyword research, ad copy creation, campaign strategy, and optimizations.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• Strong grasp of full-funnel marketing principles.

• Excellent written and verbal communication abilities.

• Strong organizational and project management capabilities.

• Self-motivated with a strong desire to excel.

• Exceptional interpersonal skills.

• Confidence in client-facing presentations and communications.

• Strong work ethic and the ability to learn quickly and autonomously.

• Interest in establishing a long-term relationship with a growing company.

• Advanced proficiency in both spoken and written English is required.

🏝️ Benefits

• Competitive base salary plus commission opportunities.

• Prepaid Medicine Plan.

• 15 paid vacation days (PTO) annually.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) for charitable activities.

• Fully flexible work environment: fully remote, in-office, or hybrid options available.

• One-time stipend of 400,000 COP for Work From Home (WFH) expenses, automatically included in your first paycheck.

• Access to an Employee Assistance Program (EAP).

• 17 recognized Colombian national holidays plus 2 mental health recharge days each year.

• Legal benefits such as Prima and Cesantias.

• Paid Social Security.

• Unlimited opportunities for growth and leadership within a rapidly expanding company.

• Continuous employee development programs aimed at personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards that include monetary prizes and recognition for exceptional performance.

• Opportunities to engage in company DEI initiatives.