B2B Paid Advertising Specialist

This is a fully remote position, open to applicants in Colombia, +1 more country.

📋 Description

• Assist in the execution and performance of paid advertising campaigns across the business portfolio, collaborating with lead Strategists or independently managing end-to-end strategy for key core clients.

• Ensure precise setup, tracking, naming conventions, and thorough quality assurance across Meta, Google, TikTok, and other paid advertising platforms.

• Independently oversee timelines, budgets, pacing, and daily campaign performance.

• Implement and enhance paid advertising initiatives from start to finish, including ad creation, reporting, pacing, and performance tracking.

• Recognize growth opportunities, develop test hypotheses, and suggest data-driven optimizations aligned with client objectives.

• Integrate client goals, constraints, and brand specifics into both executional and strategic decisions.

• Address performance fluctuations, technical challenges, and significant campaign adjustments.

• Monitor budget pacing and proactively identify risks or opportunities.

• Take ownership of client testing roadmaps, manage next steps, and prioritize experiments.

• Ensure timely campaign launches, updates, and key deliverables.

• Create and present performance reports and summaries using effective data storytelling techniques.

• Utilize Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity.

• Propose ideas, efficiencies, frameworks, and process enhancements.

• Apply AI technologies to boost efficiency, performance analysis, and operational workflows.

• Achieve KPIs, including $20K revenue per employee workload and 90% client retention.

⛳️ Requirements

• Advanced proficiency in spoken and written English is essential for this position.

• 1-2 years of experience in digital marketing; agency experience is a plus.

• Over 1 year of experience in Direct Response marketing, particularly in E-Commerce; Lead Generation and B2B experience is an advantage.

• More than 1 year of experience with Meta or Google Ads for direct response campaigns; familiarity with additional platforms is beneficial (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.).

• At least 1 year of experience in leading paid advertising strategy for direct response marketing initiatives.

• 1+ years of experience with Google Analytics, Shopify; experience with other technical platforms is a plus.

• 1 year of client-facing experience with strong communication skills.

• Exceptional Excel skills with a solid understanding of advanced Excel functionalities.

• Strong data analytical capabilities.

• Highly reliable, self-motivated, energetic, and positive with solid organizational and time management skills.

• Entrepreneurial mindset with a passion for problem-solving, continuous learning, and personal growth.

🏝️ Benefits

• Base salary plus commission opportunities.

• Prepaid Medicine Plan.

• 15 paid vacation days (PTO) each year.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) for philanthropic activities.

• Fully flexible work environment: full-remote, in-office, or hybrid options.

• A one-time 400,000 COP Work From Home (WFH) stipend added to your first paycheck.

• Employee Assistance Program (EAP).

• 17 recognized Colombian national holidays plus 2 mental health recharge days annually.

• Legal benefits including Prima, Cesantias.

• Paid Social Security.

• Unlimited opportunities for growth and leadership within a rapidly expanding firm.

• Ongoing employee development programs for personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards featuring prize money and recognition for exceptional performance.

• Opportunities to participate in company DEI initiatives.