B2B Marketing Strategist – Demand Generation, Project Management

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Create strategic marketing plans aligned with clients’ business goals and convert them into actionable and operational strategies in partnership with internal cross-functional teams.

• Facilitate client meetings, grasp challenges and priorities, share recommendations, and ensure alignment of expectations.

• Direct the internal team, prioritize tasks, monitor deadlines and deliverables, review content, maintain quality, and oversee client approvals.

• Evaluate the entire demand generation funnel, including leads, MQLs, SQLs, opportunities, sales, conversion rates, revenue, growth, ROI, ROAS, and other key performance indicators.

• Analyze data to provide insights and recommendations.

• Recognize bottlenecks and opportunities within the funnel, develop hypotheses, prioritize enhancements, and measure the impact of initiatives.

• Drive strategies across Inbound Marketing, email marketing and automation, SEO and content, performance media, landing pages, CRO, demand generation and nurturing, and Account-Based Marketing (ABM).

⛳️ Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.

• Over 5 years of experience in B2B Demand Generation or Growth Marketing, particularly with Enterprise-level companies.

• Proven experience in strategic planning, project management, and leading cross-functional teams.

• Comprehensive marketing perspective with a strong understanding of the complete funnel and the analytical skills to translate data into actionable decisions.

• Proactive, self-sufficient, dynamic, and highly accountable, with a commitment to ownership of projects and a drive to find solutions to client issues.

• Advanced or fluent English proficiency for leading discussions with international clients.

• Willingness to occasionally travel domestically for events.

• Collaborative engagement model through a cooperative approach.

• Familiarity with and/or experience in Account-Based Marketing (ABM) is advantageous.

• A postgraduate degree, MBA, or specialization in Marketing, Revenue, ABM, or a related area is preferred.

🏝️ Benefits

• Education allowance

• Life insurance

• Health insurance (DIT)

• Wellhub membership

• Paid annual leave

• TotalPass access

• Remote work options

• Paid annual leave