B2B Marketing Specialist – Higher Ed

This is a fully remote position, open to applicants in United States.

📋 Description

• Create polished, brand-aligned content for senior higher education audiences, such as one-pagers, presentations, advertisements, webinar slides, social media graphics, emails, and landing page copy.

• Collaborate with the compliance team to develop compliant materials for students.

• Assist in producing thought-leadership content, including opinion pieces and policy articles focused on college affordability and student lending.

• Oversee comprehensive event logistics for conferences and partner school events, which includes vendor coordination, shipping, registration, memberships, and sponsorships.

• Ensure attendees are well-informed and prepared for events.

• Build, quality assure, and launch campaigns, emails, and landing pages using HubSpot.

• Manage lists, UTMs, tracking, and maintain the quality of CRM data.

• Utilize AI tools daily for content creation, light design, and copy production.

• Develop and uphold repeatable checklists and standard operating procedures for events and campaigns.

• Collaborate with sales, website teams, compliance, and external vendors or firms.

• Oversee day-to-day projects with the PR firm related to press and content initiatives.

⛳️ Requirements

• 2-4 years of marketing experience in a specialist, coordinator, or associate role, preferably within a lean or in-house team.

• Capability to produce polished, brand-consistent content in both design and copy.

• Highly organized, detail-oriented, and able to work independently.

• Comfortable managing multiple projects across different teams with minimal supervision.

• Daily, hands-on experience using AI tools in your work.

• Willingness to travel up to 20% for team activities and occasional event coverage.

• Familiarity with HubSpot (or a similar CRM) and experience in event management are advantageous, but not mandatory; training will be provided.

• Startup experience is a plus, but not a requirement.

• A background in higher education, student lending, or financial services is advantageous.

• Must be authorized to work in the United States for any employer.

• Not eligible for immigration sponsorship, now or in the future.

• Remote work is within Eastern or Central time zones, generally aligning with Boston hours.

• Must be located within 1 hour of a medium hub/large airport with multiple daily flights to Boston.

🏝️ Benefits

• Competitive cash and equity compensation.

• Health benefits including health, dental, and vision coverage.

• 401k plan.

• Commuter benefits.

• Flexible paid time off policy.

• Opportunities for growth and performance in a fast-paced environment alongside a talented team.